Fresh Perfume

Bright, airy, and alive with energy: our fresh perfume collection captures the scents that make you feel awake and open to the world. Featuring AIR, EAU, and AWE, three Eau de Parfums built around citrus, green, and aquatic notes that lift the senses and wear effortlessly. Crafted in Grasse, France.

Fresh Perfumes

Some mornings call for a scent that matches the feeling of stepping outside into clean air. Our fresh perfume collection gathers the Free Yourself fragrances that share that quality: bright, uplifting, and full of movement. AIR, EAU, and AWE each take a different path to freshness, but all three deliver the kind of lightness that makes fragrance feel like a deep breath rather than a heavy layer.

Three Approaches to Fresh Fragrance

AIR Eau de Parfum opens with grapefruit, lemon, and galbanum. It is the most overtly green perfume in the collection, with a crispness that stays present from first spray to dry-down. AIR is a 20% EDP, CEW Best Indie Scent Finalist, and crafted by perfumer Maud Chabanis.

EAU Eau de Parfum channels its freshness through an aquatic accord, blending pink pepper, blackcurrant, gardenia, and orange blossom for a clean fresh perfume that feels like salt air on warm skin. EAU is a 20% EDP and Marie Claire UK Best Aqueous Fragrance 2025.

AWE Eau de Parfum takes the lightest route, leading with bergamot, grapefruit, and white tea before settling into jasmine, neroli, and ambroxan for something spacious and luminous. AWE is a 25% EDP, vegan, and refillable.

AIR: Grapefruit, galbanum, vetiver for citrus-green freshness
EAU: Aquatic accord, gardenia, orange blossom for oceanic calm
AWE: White tea, neroli, ambroxan for a light fresh perfume finish
All three are unisex, clean, and crafted in Grasse, France

Fresh Perfume as Daily Ritual

Fresh fragrance works when you want your scent to energize rather than envelop. It is the natural choice for warm weather, daytime wear, and any moment where you want to smell present without announcing yourself from across the room. The Elements Collection Discovery Set includes AIR and EAU in 15mL sizes, and the Mindful Collection Discovery Set includes AWE in a 2mL vial.

Light, bright, and full of intention. Browse our fresh perfume collection.

CREATING SPACE

Most scents are a mask. Ours are a mirror. Rooted in Positive Psychology, each fragrance is an anchor designed to help you shift your state, find your center, and foster emotional growth.

MASTERY FROM FRANCE

Our formulas are developed in the perfume capital of the world by Maud Chabanis and Xavier Blaizot. Expect complex, evolving notes that linger long after the first spray.

WHERE SCENT MEETS SPACE

Your environment deserves to be intentional. Each candle is paired with a 300-word Wordblock, a poetic mirror designed to turn scent into a ritual of reflection. Select candles are also offered in one-of-a-kind, hand-thrown ceramic vessels made in Vermont - objects created to be kept long after the flame is gone.

Featured Piece: AWE Eau De Parfum

Featured Piece: SAVOR Eau De Parfum

Featured Piece: VIBE Eau De Parfum

Featured Piece: Air — Candle

Featured Piece: AIR Eau De Parfum

Loved for the feeling it leaves

“FRESH, EVERYDAY.”

Gina H.

Air by Free Yourself is light, fresh, and easygoing, like a gentle breeze with soft citrus and airy floral notes. It’s pleasant and wearable, but stays very subtle, making it better for those who like an understated, almost skin-scent freshness.

Loved for the feeling it leaves

“COZY, BUT NEVER TOO SWEET.”

Annie K.

SAVOR by Free Yourself opens with a warm, bittersweet richness, like chocolate and pistachio softened into something smooth and wearable. The spiced tobacco adds depth and a quiet glow, so it feels comforting and intimate rather than loud. It’s the kind of scent that lingers close and makes everyday moments feel more intentional.

Loved for the feeling it leaves

“CONFIDENT, WITHOUT TRYING.”

Marco R.

VIBE by Free Yourself is smooth and magnetic from the first spray. The raspberry nectar adds a subtle sweetness, balanced by soft suede and warm sandalwood that keep it grounded and refined. It feels intimate yet energized, the kind of scent that stays close and leaves a lasting impression without ever overpowering the room.

Loved for the feeling it leaves

“INSTANTLY TRANSFORMS THE ROOM.”

Leonard T.

The candle fills the space with a steady, balanced scent that feels intentional rather than overpowering. It creates a calm, elevated atmosphere within minutes and burns clean and evenly. Lighting it has become part of my evening ritual, it shifts the mood without trying too hard.

Loved for the feeling it leaves

“LIGHT, BUT LASTS.”

Sadie d.

AIR by Free Yourself opens crisp and bright with grapefruit and ginger, then settles into a clean, grounded vetiver base. It feels fresh and effortless, like clarity in motion. Subtle enough for everyday wear, yet it lingers beautifully close to the skin.