At Free Yourself, we believe in the transformative power of scent - not just as unisex fragrance, but as ritual, reflection, and emotional reset.

Rooted in the belief that unisex fragrance can be a powerful catalyst for emotional and spiritual growth, Free Yourself was founded to create sensory experiences that inspire presence and well-being. Influenced by Jeff’s academic journey at UPenn and the pioneering work of Dr. Martin Seligman in Positive Psychology, we approach fragrance as a tool for flourishing - nurturing the soul, fostering growth, and inviting self-discovery.

Crafted in Grasse, France, our signature scents channel the primal forces of nature: Air, Eau, Feu, and Terre. Every scent is a story. Every box is a ritual. And at the heart of each: the Wordblock - a 300-word mirror of insight, emotion, and curiosity, designed to spark reflection and renewal.

Free Yourself is more than a unisex fragrance brand.
It’s a call to pause. A tool for flourishing.
An invitation to reconnect - with your senses, your story, and your space.

At Free Yourself, our unisex fragrances are created by extraordinary artists of scent:

Maud Chabanis – Perfumer (AIR, EAU & THE MINDFUL COLLECTION)

Born in southern France and immersed in the world of scent from an early age, Maud brings over a decade of experience to her work. After earning a Master’s in Cosmetics, Aromas, and Perfumes Engineering (ICAP) and graduating top of her class, she honed her craft at Romessence. Her instinctive, nature-inspired style translates emotion into scent with precision and soul.

Xavier Blaizot – Perfumer (FEU & TERRE)

Raised in a family with seven generations of perfumery heritage, Xavier trained at the prestigious Robertet Perfumery School, studying under industry legends. He has crafted natural fragrances for brands across Mexico, the U.S., and Europe, blending technical mastery with poetic sensitivity - seeing fragrance as a way to translate memory and emotion into scent.

Mentorship by Alain Garossi

We are proud to be mentored by Alain Garossi, a master perfumer whose career spans decades at Robertet, Givaudan, and Quest International. Rooted in Grasse tradition and global olfactory artistry, Alain’s influence strengthens our commitment to combining traditional craftsmanship with modern innovation.

At Free Yourself, scent is only part of the story – ritual lives in the details. That’s why our ceramic vessels are crafted in partnership with Farmhouse Pottery in Woodstock, Vermont, a celebrated studio renowned for American-made heirloom artistry.

Each vessel is hand-thrown on the wheel by master potters, shaped entirely by hand from start to finish. No modern machinery. No mass production. Only authentic craftsmanship – honoring patience, material, and tradition. Durable, timeless, and soulful, these vessels embody Free Yourself’s ethos of enduring beauty, intentional living, and sensory connection.

Designed to be reused and repurposed long after the fragrance is gone, each vessel becomes a keepsake – a part of your daily ritual, a small but lasting invitation to slow down, savor, and reconnect.

Free Yourself fragrances invite you to pause. 

These vessels preserve your pause – offering a quiet return to yourself, again and again.

Learn more at Farmhouse Pottery

At Free Yourself, we are dedicated to crafting unisex fragrances that honor both people and the planet.

We blend 100% naturally derived botanicals with safe synthetic ingredients, thoughtfully balanced for an exceptional, inclusive scent experience. Transparency is key - we reveal our ingredients while protecting the proprietary artistry of our formulas.

Our products are clean and cruelty-free, adhering to good manufacturing practices without animal testing. Sustainability is a pillar of every creation - from sourcing to design.

We are also deeply committed to giving back.

We donate 10% of our profits to initiatives supporting environmental stewardship, social well-being, education, and the arts.

Our proud alliance with The Farmlink Project helps tackle food insecurity and waste, providing nourishment and hope for millions. Learn more at The Farmlink Project

At Free Yourself, every fragrance is a small step toward a more mindful, flourishing world.