Samir Grey

Kahh Spence, a former celebrity hairstylist, is no stranger to the beauty space. His latest endeavour, Samir Grey, is a carefully thought-out luxe fragrance brand worthy of a spot on your shelf.

"I really wanted to crawl before I walked, and that is what this brand represents to me. It's the idea that there's power in being still," Spence says. The brand's name, Samir Grey, is a nod to Spence's late mother and his favorite color. "Samir comes from my middle name, which is Shamir, and I wanted something that was connected to me but a bit different."

For the brand's debut fragrance, Spence tapped into a sentimental memory of a work trip reminiscent of his mother. "Right before my mom passed, I went on a work trip with Kehlani, who wanted to bring my mom, who was really sick at the time," he says. "I really wanted to bottle that last good memory and feeling of escapism."

More specifically, Spence was inspired to capture the feeling of being in the south of France "on a yacht with a loved one," he says. Essentially, One is the scent you spritz when you want to feel like you got a warm hug, in a sunny, tropical place.

S.S.K. Labs

Co-founders Terry Kezoh and Jeanine Stanislaus launched S.S.K Labs with a clear point of view: embracing the fragrance movement toward building a personalized scent wardrobe. The newly minted luxury fragrance house takes its name from the founders' last initials, with the first "S" serving as a sentimental tribute to a close friend who passed away in 2018. "We felt like she would be on this fragrance journey with us," Stanislaus says.

The duo's first drop includes a kit with an eau de parfum and two oils that you can wear alone or mix and match. Amber is the star of S.S.K.'s first launch and takes three different forms: the signature EDP houses a blend of complementary florals, the AM—O (Tonka) Huile De Parfum has a leathery, woodsy vibe, while the AM—O (Myrrh) Huile De Parfum feels more fresh and herbaceous.

Lore

Before launching Lore Fragrances—arguably one of the coolest new fragrance brands on the block—Melanie Bender was at the helm of Rhode as CEO. In a recent interview with Gloss Angeles, Bender described Lore as a "world," more than a brand. As part of Lore's world, the brand offers four hero scents: Somewhere but Nowhere, Lovely and a Little Twisted, Disfruta, and Sublimity.

Each scent, housed in an equally unique, stunning bottle, tells its own story, and if you're undecided? Lore so generously packed up all its fancy bottles in a kit (all 10mL) so you can play, travel—what have you—with its luxe scents.

Supersuite

Designed in partnership with Renell Medrano, one of the industry’s most sought-after directors and photographers, Supersuite is what all the cool girls will be wearing in 2026. The entire Supersuite range includes five fragrance-forward products (body scrub, shave gel, body butter, body mist, and an EDP) that start a sensorial experience in the shower. Caramel Temptress, the star of the show, is an ambery vanilla scent with sweet notes of caramel, white floral, and musk. Each bottle is also decorated with a removable charm that you can wear or use on a keychain or bag charm, perfect for the fashion-forward folks.

Vervazi

For Timi Adeogun, the founder of Vervazi, her love for fragrance ran deep and was inspired by her dad's bold scent preferences. "My dad's bold way of wearing scent—so strong you could smell it anywhere in the house—still makes me smile, and I joke that I got my habit of 'bathing' in fragrances from him," Adegun writes on her brand's bio page. "Over the years, my love for scent only grew, and my friends would often catch me hoarding candles and burning them for fun or just buying as many body sprays from Bath & Body Works as I could afford as a college student." 

Vervazi is the byproduct of this affinity for fragrance. It's a new brand that launched with two EDPs and a discovery set for curious noses: Radiance Eau De Parfum, a spicy floral blend with notes of cinnamon, fresh pepper, and ginger; and Truth Eau De Parfum, a citrusy, woodsy blend with notes of bergamot, leather, and sandalwood.

Oui the People

Oui the People is already known (and loved) in the beauty community for its super-luxe, effective body care products, and the brand recently expanded into the fragrance category with two new EDPs: Island Milk, a spiced gourmand, and Souk Honey, a citrus floral. The fragrances maintain the same DNA as the rest of the OTP lineup: they feel luxe, smell amazing, and are rooted in founder Karen Young’s Guyanese-American heritage. As each of these develops on the skin, they transform and tells a story that will definitely make people stop and ask you what you’re wearing. 

Alloy Studio

Alloy Studio is one of those fragrance brands that feels less like a label and more like a mood you slip into. Case in point: Silver Haze, a scent they describe as "trashy strawberry perfume." Based in NYC, the fragrance range creates statement perfumes and scented goods that act like an extension of personal style. Everything is hand-batched and bottled in-house, vegan, and cruelty-free.

Who Is Elijah

Who Is Elijah is a modern fragrance house that treats scent as a form of self-expression. Founded by Raquel Bouris in 2018 in Sydney, Australia, the brand is built on untamed, multifaceted elegance. Best-selling fragrance Nomad captures that ethos perfectly. It opens with a striking contrast of Egyptian jasmine, saffron, and almond, then melts into a warm heart of amberwood, Bulgarian rose, and ambergris. As it settles, the fragrance deepens into a grounding blend of fir resin, cedar, moss, dry amber, and musk.

Free Yourself

Inspired by founder Jeff’s academic roots at UPenn and the influence of Dr. Martin Seligman’s work in Positive Psychology, Free Yourself treats fragrance as a ritual and a reset. Crafted in Grasse, France, the signature scents tap into the forces of nature—Air, Eau, Feu, and Terre—each one designed to help you ground yourself. The unisex brand combines 100% naturally derived botanicals with high-quality synthetics to create balanced, expressive scents.

Octavia Morgan

Octavia Morgan Los Angeles is a genderless, fine fragrance and beauty brand based in Los Angeles. Founded by Octavia Morgan, whose love of fragrance began at age five, the brand was born from both passion and necessity. After developing sensitivities to mass-produced perfumes, Morgan set out to create cleaner fragrances that didn’t compromise on complexity. Today, Octavia Morgan Los Angeles curates and crafts parfums, beauty essentials, and home goods with intention.

Ourside

As the daughter of a Jamaican mother and an American father, Keta Burke-Williams always felt like she didn't quite fit in. She learned to escape through figure skating, then through books, and eventually through fragrance, which she describes as a universal language that few people actually get to speak. That's what inspired her to create Ourside: an award-winning unisex fragrance brand that's made in small batches in the Bronx.

Eauso Vert

Eauso Vert is a fresh voice in luxury fragrance. Founded by Tanya Gonzalez and Faye Harris, this female- and Latin-owned brand centers perfumery on unheard perspectives. Meeting during their decade-long careers in beauty marketing, Gonzalez and Harris joined forces to disrupt the fragrance industry with quality blends and an inclusive approach. Over the last four years, Eauso Vert has become known for its award-winning, vegan, cruelty-free fragrances housed in design-forward packaging.