The Positive Scent Project Blog

scented product market size
Scented Product Market Size 2025
The scented product market is undergoing a major transformation in 2025, fueled by shifting consumer lifestyles, emotional wellness needs, and evolving home aesthetics. Fragrance is no longer confined to personal... Read more...
Niche Perfume Market Stats
Niche Perfume Market Stats 2025
The niche perfume market is experiencing a dynamic transformation in 2025, fueled by a growing demand for authenticity, artistic expression, and personal storytelling. Consumers are moving away from mass-market fragrances... Read more...
perfume packaging statistics
Perfume Packaging Statistics 2025
Perfume packaging in 2025 is evolving beyond aesthetics, becoming a key indicator of brand values, sustainability efforts, and consumer lifestyle alignment. As shoppers become more conscious of what goes into... Read more...
Seasonal Scent Trends
Seasonal Scent Trends 2025
Seasonal scent preferences are becoming more nuanced in 2025 as consumers look for fragrances that reflect their moods, environments, and evolving lifestyles. Rather than sticking to traditional summer florals or... Read more...
Fragrance Buying Habits
Fragrance Buying Habits 2025
The fragrance industry in 2025 is undergoing a remarkable transformation driven by evolving consumer habits, emotional preferences, and cultural influences. No longer just a finishing touch to one’s outfit, perfume... Read more...
best-selling women’s perfumes
Best-Selling Women’s Perfumes 2025
The women’s fragrance market in 2025 has been defined by a mix of enduring classics, modern reinterpretations, and bold niche launches that have captured global attention. Consumers are seeking more... Read more...
best-selling men’s colognes
Best-Selling Men’s Colognes 2025
The men’s fragrance market in 2025 reflects a dynamic mix of heritage staples, niche artistry, and bold new releases that cater to evolving consumer tastes. Today’s buyers are looking beyond... Read more...
most used essential oils
Most Used Essential Oils 2025
Essential oils continue to be a vital part of personal wellness routines, driven by the global interest in natural remedies and holistic health. In 2025, consumers are increasingly prioritizing oils... Read more...
fragrance market forecast
Fragrance Market Forecast 2025
The global fragrance market is undergoing a transformation shaped by evolving consumer preferences, technological advancements, and cultural shifts. As we move through 2025, scent is no longer just a luxury—it’s... Read more...
perfume industry revenue
Perfume Industry Revenue 2025
The global perfume industry is entering a high-growth era in 2025, with innovation, personalization, and wellness reshaping how consumers engage with fragrance. What was once considered a luxury accessory is... Read more...
Home Fragrance Market Growth
Home Fragrance Market Growth 2025
The home fragrance market is undergoing a powerful transformation in 2025, fueled by changing consumer lifestyles, a growing focus on wellness, and a renewed interest in personalizing home environments. What... Read more...
top perfume brands by sales
Top Perfume Brands By Sales 2025
The global perfume industry in 2025 is more dynamic than ever, with consumers seeking fragrances that reflect both personal identity and evolving luxury standards. While legacy brands continue to dominate... Read more...