The Positive Scent Project Blog

hair product scent loyalty statistics
Hair Product Scent Loyalty Statistics 2025
Scent has quietly become one of the most powerful drivers of brand loyalty in the hair care industry. As consumers increasingly treat hair routines as extensions of self-care and identity,... Read more...
shampoo fragrance preferences by region
Shampoo Fragrance Preferences by Region 2025
In 2025, regional preferences for shampoo fragrances reflect a growing fusion of cultural identity, wellness trends, and evolving consumer expectations. Scent has become more than just a sensory detail—it’s now... Read more...
body wash scent popularity statistics
Body Wash Scent Popularity Statistics 2025
The body wash category is undergoing a fragrant transformation in 2025, with consumers gravitating toward scents that offer emotional connection, sensory escapism, and elevated everyday experiences. Driven by changing lifestyle... Read more...
clean beauty and fragrance crossover trends
Clean Beauty and Fragrance Crossover Trends 2025
As consumers continue to prioritize sustainability and wellness, the clean beauty and fragrance industries are experiencing a significant crossover in 2025. This shift reflects an increasing demand for products that... Read more...
facial serum fragrance preferences
Facial Serum Fragrance Preferences 2025
Facial serums are no longer judged solely by their ingredients or results—they’re now appreciated for their fragrance profiles, too. In 2025, consumers are choosing serums that offer a sensory experience,... Read more...
Scented Makeup Remover Sales Stats
Scented Makeup Remover Sales Stats 2025
Scented makeup removers are gaining momentum in 2025 as consumers seek products that combine functionality with sensory appeal. The global market is evolving beyond basic cleansing to prioritize experience-driven beauty,... Read more...
fragrance-free beauty trend data
Fragrance-Free Beauty Trend Data 2025
The fragrance-free beauty movement has gained remarkable traction in 2025, driven by rising consumer awareness around skin health, ingredient transparency, and product safety. As more individuals report sensitivities to artificial... Read more...
scented sunscreen consumer behavior
Scented Sunscreen Consumer Behavior 2025
In 2025, scented sunscreens are redefining how consumers approach sun protection, merging skincare efficacy with personal expression through fragrance. No longer just a summer essential, SPF products are now part... Read more...
perfumed hand cream market insights
Perfumed Hand Cream Market Insights 2025
The perfumed hand cream market is experiencing a major transformation in 2025, blending skincare, fragrance, and lifestyle appeal. What was once seen as a basic moisturizing product is now elevated... Read more...
fragrance trends in men's skincare
Fragrance Trends in Men's Skincare 2025
Men’s skincare is undergoing a scent transformation in 2025, with fragrance no longer treated as a secondary feature but as a central element of product design. Brands are elevating how... Read more...
best-selling scented body lotions stats
Best-Selling Scented Body Lotions Stats 2025
Scented body lotions have evolved beyond simple moisturizers into mood-enhancing staples that combine fragrance with skin-nourishing benefits. In 2025, consumer interest in sensorial self-care routines has driven significant growth in... Read more...
Makeup Product Fragrance Trends
Makeup Product Fragrance Trends 2025
Fragrance is becoming a defining element in the evolution of makeup products for 2025. What was once a subtle afterthought is now at the forefront of product development, influencing how... Read more...