Fragrance Trends in Men's Skincare 2025
Men’s skincare is undergoing a scent transformation in 2025, with fragrance no longer treated as a secondary feature but as a central element of product design. Brands are elevating how skincare smells by tapping into emotion, identity, and even wellness. From strawberry-infused moisturizers to tech-enhanced scent personalization, the market is blending innovation with personal expression.
This evolution reflects a broader cultural shift where grooming routines are tailored, sensorial, and aligned with lifestyle values. As fragrance becomes a storytelling tool in men’s skincare, consumers are seeking depth, function, and uniqueness in every bottle or jar. Below are the top 10 fragrance trends shaping this new landscape.
Fragrance Trends in Men's Skincare 2025 (Editor's Choice)
In 2025, men's skincare fragrances are evolving to reflect a blend of self-expression, wellness, and sensory sophistication. Here are the top 10 fragrance trends shaping the men's skincare landscape this year:
1. Strawberry Takes the Spotlight
Strawberry has emerged as a prominent note in men's fragrances, offering a fresh and nuanced scent profile. Brands like Creed have introduced strawberry-infused scents, appealing to those seeking a balance between fruity and sophisticated aromas.
2. Gourmand Scents Mature
Gourmand fragrances are becoming more refined, incorporating notes like roasted hazelnut, espresso, and salted caramel. These scents offer a cozy yet sophisticated aroma, moving beyond overly sweet profiles.
3. Unisex and Gender-Neutral Fragrances
There's a growing trend towards fragrances that transcend traditional gender boundaries. Scents combining elements like vetiver, grapefruit, and soft leather are gaining popularity for their versatility and personal appeal.
4. Skincare-Infused Fragrances
Fragrances are now being formulated with skincare benefits, incorporating hydrating ingredients like jojoba oil. This "skinification" trend reflects a holistic approach to grooming, blending scent with skin health.
5. Elevated Deodorants
Deodorants are experiencing a transformation, with brands introducing fine fragrance-inspired scents. Notes like Italian bergamot and fresh vetiver are being used to create deodorants that offer a more luxurious olfactory experience.
6. Exotic and Tropical Fruit Notes
Fragrances featuring tropical fruits such as guava and banana are gaining traction. These scents provide a vibrant and energetic profile, appealing to those seeking unique and uplifting aromas.
7. Wellness-Oriented Fragrances
Brands are shifting towards fragrances that promote wellness and inner peace. Tom Ford's "Bois Pacifique," for instance, combines sandalwood and cedar to evoke a sense of tranquility, aligning with consumers' desire for scents that support well-being.
8. Personalized Fragrance Experiences
The demand for personalized fragrances is on the rise, with consumers seeking scents that reflect their individual identity. This trend includes customizable fragrance options and DIY scent creation experiences.
9. Integration of Technology in Fragrance
Technological advancements are influencing fragrance development, with AI and biotechnology being used to create innovative scent profiles. This integration allows for more precise and sustainable fragrance formulations.
10. Layering and Multifaceted Scents
Consumers are embracing the art of layering fragrances to create complex and personalized scent profiles. This approach allows for a dynamic olfactory experience that can be tailored to different moods and occasions.
These trends highlight a shift towards more thoughtful and individualized approaches to men's skincare fragrances in 2025, emphasizing personal expression, wellness, and innovation.
Fragrance Trends in Men's Skincare 2025 and Future Implications
Fragrance Trends in Men's Skincare 2025 #1. Strawberry Takes the Spotlight
Strawberry is redefining masculine fragrance notes in 2025, stepping into men’s skincare with a fresh yet unexpectedly bold character. Once considered too sweet or juvenile, it’s now being paired with musks and woods to offer balance and depth. This shift reflects a broader move toward fragrance experimentation and emotional nostalgia in male grooming products.
As more brands embrace these softer, fruit-forward profiles, we’re likely to see men’s skincare scents become increasingly diverse and sensory-driven. Future releases may continue blending edible notes with more traditionally masculine bases to create hybrid aromas.
Fragrance Trends in Men's Skincare 2025 #2. Gourmand Scents Mature
The gourmand trend in men’s skincare is evolving from syrupy sweetness to more layered, culinary-inspired fragrances like coffee, roasted hazelnut, and cocoa. These scents provide a grounded, cozy appeal that feels luxurious yet approachable. In moisturizers, cleansers, and even shaving products, such notes offer a sensory experience that aligns with comfort and self-indulgence.
As the line between skincare and scent blurs, expect gourmand profiles to gain popularity in premium men's grooming collections. The trend suggests consumers are gravitating toward more relatable and emotionally evocative olfactory experiences.
Fragrance Trends in Men's Skincare 2025 #3. Unisex and Gender-Neutral Fragrances
Fragrance in men’s skincare is becoming increasingly genderless, reflecting cultural shifts toward inclusivity and personalization. Notes like grapefruit, vetiver, amber, and iris are forming the foundation of these unisex profiles. Brands are designing skincare scents that feel universal, subtle, and sophisticated—suitable for a shared bathroom shelf or a personal identity statement.
This trend supports a future where fragrance is no longer coded by gender, but by mood, occasion, and individual taste. We’ll likely see unisex fragrance expansion in face creams, serums, and SPF products by 2026.
Fragrance Trends in Men's Skincare 2025 #4. Skincare-Infused Fragrances
Functional fragrance is on the rise, and in men’s skincare, this means formulas that combine olfactory appeal with ingredients that nourish the skin. Jojoba oil, squalane, and niacinamide are being infused into scented moisturizers and toners to add real skin benefits. This trend signals a move toward holistic grooming, where fragrance isn’t just for scent but also for skincare synergy.
As more men invest in multi-benefit products, fragrance-enhanced skincare with active ingredients will likely become standard in high-end and even drugstore lines. Consumers are increasingly expecting performance and experience to go hand in hand.
Fragrance Trends in Men's Skincare 2025 #5. Elevated Deodorants
Luxury fragrance is entering the deodorant aisle, with men’s deodorants now featuring top-shelf notes like Italian bergamot, sage, and suede. The traditionally utilitarian product is becoming a key sensory experience in grooming routines. Brands are betting that consumers want their underarm care to reflect their overall scent identity.
This evolution may lead to layered grooming systems where deodorants, face washes, and lotions share complementary scent profiles. In the near future, we may see subscription models and refillable packaging emerge in this elevated category.
Fragrance Trends in Men's Skincare 2025 #6. Exotic and Tropical Fruit Notes
Guava, banana, and lychee are turning up in men's skincare fragrances, offering a vibrant contrast to traditionally earthy or spicy notes. These scents bring a lighthearted, energizing feel to daily grooming and reflect global influences in fragrance design. Their rise also shows a growing appetite for playfulness and seasonal freshness in masculine skincare.
As fragrance becomes more of a lifestyle accessory, brands might begin offering travel-size editions or limited tropical collections. These fruity notes may also help brands tap into younger, trend-forward consumers.
Fragrance Trends in Men's Skincare 2025 #7. Wellness-Oriented Fragrances
Scents associated with calm and mental well-being—like sandalwood, cedarwood, and green tea—are finding their way into men’s skincare. This reflects the broader wellness movement, where products aren’t just about appearance but about how they make users feel.
Skincare products with grounding, spa-like aromas are being positioned as tools for mindfulness and stress reduction. This approach repositions grooming as a ritual rather than a chore. As this trend grows, brands will likely develop collections around mood-enhancing scent categories, potentially including aromatherapeutic claims.
Fragrance Trends in Men's Skincare 2025 #8. Personalized Fragrance Experiences
Consumers are increasingly drawn to fragrance experiences that reflect their personal identity, leading to custom skincare scent services and modular product lines. Some brands now offer mix-and-match fragrance boosters for cleansers or moisturizers, allowing users to create bespoke routines.
This shift caters to a generation that values self-expression and uniqueness in their self-care. It also opens the door for more AI-powered scent profiling and direct-to-consumer customization kits. In the future, personalization may become a standard feature across skincare shelves, not just a luxury niche.
Fragrance Trends in Men's Skincare 2025 #9. Integration of Technology in Fragrance
Biotech and AI are shaping the way men’s skincare scents are developed, from predictive modeling of fragrance preferences to lab-engineered aroma molecules. This technological edge allows for more sustainable sourcing and hyper-precise formulations. It’s leading to innovative textures and multi-sensory experiences that align with clean and ethical consumer demands.
As consumers become more ingredient-savvy, transparency around the science behind scent will matter even more. In the years ahead, expect more high-tech fragrance launches co-created with digital tools or community feedback loops.
Fragrance Trends in Men's Skincare 2025 #10. Layering and Multifaceted Scents
Fragrance layering is moving into skincare routines, with products designed to complement one another across formats like face wash, serum, and moisturizer. Men are becoming more engaged in the art of layering, using multiple products to build a nuanced scent that evolves throughout the day.
Brands are responding by offering sets or recommending layering combinations across their skincare and grooming lines. This trend highlights the growing importance of storytelling and intentionality in men’s grooming. Looking forward, more brands may release seasonal layering kits or collaborate with perfumers to craft skincare lines with olfactory depth.
The Future of Fragrance in Men’s Skincare
The fragrance landscape in men’s skincare is becoming more experimental, functional, and emotionally driven. Rather than relying on outdated notions of masculinity, brands are embracing complexity—layering wellness, personalization, and sensory innovation into everyday routines. Consumers now expect more than just a clean scent; they want products that reflect their mood, values, and skin goals.
As we move further into 2025 and beyond, the fusion of skincare science and scent design will likely lead to even more tailored, tech-supported, and globally inspired product lines. Fragrance is no longer an afterthought—it’s a defining element of modern men’s skincare.
Sources:
- https://www.vogue.com/article/strawberry-perfume
- https://www.fragranceoutlet.com/blogs/article/top-fragrance-trends-in-2025
- https://www.glamour.com/story/fragrance-trends-2025
- https://cosmeticsbusiness.com/cosmetics-business-reveals-the-top-5-male-grooming-1
- https://www.harpersbazaar.com/beauty/a64591828/spring-summer-2025-perfume-trends/
- https://www.voguebusiness.com/story/beauty/tom-ford-beauty-bets-wellness-can-sell-better-than-sex
- https://www.fragranceoutlet.com/blogs/article/top-fragrance-trends-in-2025
- https://www.reddit.com/r/fragrance/comments/1hpw885/2025_fragrance_trends/
- https://www.voguebusiness.com/story/beauty/tom-ford-beauty-bets-wellness-can-sell-better-than-sex
- https://www.fragranceoutlet.com/blogs/article/top-fragrance-trends-in-2025