Scented Makeup Remover Sales Stats 2025
Scented makeup removers are gaining momentum in 2025 as consumers seek products that combine functionality with sensory appeal. The global market is evolving beyond basic cleansing to prioritize experience-driven beauty, where scent plays a central role in product differentiation. From floral-infused micellar waters to aromatic cleansing oils, brands are enhancing their offerings with fragrances that evoke calm, refreshment, or luxury.
Mid-range products with naturally derived ingredients are particularly popular, meeting the demand for both affordability and clean beauty. Online channels and sustainability concerns are also shaping the way consumers discover and purchase these scented solutions. The following statistics reveal the key trends and projections shaping this fast-growing segment of the beauty market.
Scented Makeup Remover Sales Stats 2025 (Editor's Choice)
Here are the top 10 sales statistics for scented makeup removers in 2025, highlighting key market trends and consumer preferences:
1. Market Growth: The global makeup remover market is projected to grow from $2.44 billion in 2024 to $2.62 billion in 2025, reflecting a compound annual growth rate (CAGR) of 7.3%.
2. Liquid Removers Lead: Liquid makeup removers held a dominant market share of 29.3% in 2024, favored for their efficacy and versatility.
3. Medium-Priced Products Preferred: Medium-priced makeup removers led the market in 2024 with a 45.3% share, offering a balance of quality and affordability.
4. Female Consumers Dominate: Female consumers dominated the market in 2024, holding a 79.4% share, highlighting targeted marketing and product development.
5. Cleansing Oils Gain Popularity: Cleansing oils have become a central driver of peak sales, notably outpacing other types and expected to surpass makeup remover waters as the top-selling category globally.
6. Natural Ingredients in Demand: Consumers are increasingly seeking makeup removers with natural and safe ingredients, especially plant-based ones known for their gentle efficacy.
7. Multi-Functional Products Rise: Products that combine cleansing with additional skincare benefits, such as hydration and antioxidant properties, are gaining popularity to address multiple consumer needs.
8. Eye Makeup Remover Market Growth: The eye makeup remover market revenue was valued at USD 1.5 billion in 2024 and is estimated to reach USD 2.5 billion by 2033, growing at a CAGR of 6.5% from 2026 to 2033.
9. Online Sales Channels Expand: The convenience of online shopping has led to an increase in online sales of makeup removers, with brands leveraging digital platforms to reach a wider audience.
10. Sustainability Influences Purchases: Consumers are prioritizing brands that emphasize sustainability and ethical practices, influencing their purchasing decisions in the makeup remover market.
These statistics underscore the evolving preferences of consumers in the makeup remover market, with a clear shift towards products that offer both efficacy and additional skincare benefits, as well as a growing emphasis on natural ingredients and sustainable practices.
Scented Makeup Remover Sales Stats 2025 and Future Implications
Scented Makeup Remover Sales Stats 2025 #1. Global Makeup Remover Market to Reach $2.62 Billion in 2025
The global makeup remover market is projected to grow from $2.44 billion in 2024 to $2.62 billion in 2025, driven by increased skincare awareness and demand for gentle, multi-benefit cleansing solutions. This 7.3% CAGR reflects how consumers are integrating makeup removers into broader skincare routines. As more users seek high-performance and sensory experiences, scented variants are likely to outperform unscented alternatives in premium segments.
The forecast signals strong potential for innovation in scent-based formulations that also address skin sensitivity. Companies that fuse fragrance with functionality—especially around calming or energizing scents—will be best positioned to capture market share.
Scented Makeup Remover Sales Stats 2025 #2. Liquid Removers Dominate with 29.3% Share
Liquid makeup removers held the largest share at 29.3%, favored for their ability to effectively remove even waterproof makeup without harsh rubbing. This format remains preferred for its ease of use and compatibility with scented formulas that leave behind a refreshed feel. Moving into 2025, we can expect more innovation in micellar-based and pH-balanced liquid removers that blend skincare benefits with fragrance.
Consumers will likely reward brands that offer these in recyclable packaging with indulgent scent profiles like rosewater or green tea. The category’s dominance makes it a strategic entry point for scent-focused line extensions.
Scented Makeup Remover Sales Stats 2025 #3. Medium-Priced Products Capture 45.3% Market
Mid-range makeup removers accounted for 45.3% of the market, appealing to budget-conscious consumers who still seek efficacy and brand value. This price tier provides room for brands to introduce sophisticated scents without the high costs associated with luxury.
In 2025, scented removers at this price point are expected to grow as more mass-market brands add botanical or spa-inspired fragrances to differentiate their offerings. The growth here indicates that scent is no longer just a premium feature but an accessible value-add. Brands that can blend quality, affordability, and olfactory appeal will continue to thrive.
Scented Makeup Remover Sales Stats 2025 #4. Female Consumers Represent 79.4% Market Share
Women made up 79.4% of makeup remover buyers, reflecting their ongoing influence on the skincare and cosmetics industry. Scented removers resonate strongly within this demographic, particularly among those seeking mood-enhancing or relaxing properties at the end of the day. With growing interest in personalized beauty experiences, brands that tailor fragrances to specific skin types or occasions may tap into unmet needs.
This demographic dominance also suggests marketing strategies should continue to emphasize emotional connections and self-care narratives. Custom fragrance ranges that target diverse female subgroups—such as young professionals or mature skin—could unlock further growth.
Scented Makeup Remover Sales Stats 2025 #5. Cleansing Oils Overtake Micellar Waters
Cleansing oils are rapidly gaining market share, expected to surpass micellar waters due to their nourishing properties and luxurious feel. These products are well-suited for fragrance integration, as oils can carry and enhance aromatic notes more effectively than water-based formulas.
The future will likely see growth in naturally scented oils that also support skin barrier function, such as chamomile or argan. As consumers look to streamline their routines, cleansing oils with dual fragrance and hydration roles will dominate vanity shelves. The rise of these products signals a return to sensorial cleansing experiences, where fragrance plays a central role.
Scented Makeup Remover Sales Stats 2025 #6. Natural Ingredients in High Demand
Consumers are increasingly favoring makeup removers with plant-based and naturally derived ingredients, often paired with essential oil fragrances. This trend underscores a broader demand for clean beauty and transparency in ingredient sourcing. In 2025, scented products that highlight therapeutic benefits—like lavender for calming or citrus for energy—will outperform generic formulations.
This demand creates opportunities for niche brands to stand out through storytelling and ingredient origin narratives. As regulatory pressures increase, compliance and sustainable sourcing of scented ingredients will also become key differentiators.
Scented Makeup Remover Sales Stats 2025 #7. Multi-Functional Products Are Growing Fast
Makeup removers that offer added skincare benefits, such as hydration, exfoliation, or antioxidant protection, are gaining popularity. These dual-purpose removers often include subtle fragrances that enhance the sensory appeal while reinforcing their function (e.g., cucumber for cooling or rose for hydration). This multi-benefit approach is particularly attractive in a crowded market, where consumers seek convenience without sacrificing experience.
Expect 2025 to see a rise in hybrid beauty products that use scent as a core part of their positioning. Scented removers that double as toners or pre-serum treatments may set new standards.
Scented Makeup Remover Sales Stats 2025 #8. Eye Makeup Remover Market Set to Hit $2.5 Billion
The eye makeup remover segment is forecasted to reach $2.5 billion by 2033, with strong year-over-year growth starting in 2025. Given the sensitivity of the eye area, fragrance inclusion must balance efficacy and gentleness. Brands that succeed here will likely use mild, allergen-free fragrances or incorporate calming botanicals like chamomile or cornflower.
As consumers become more educated, they’ll demand eye-specific removers that still deliver a luxurious scent experience. The challenge will be achieving olfactory satisfaction without compromising ophthalmologist-tested formulations.
Scented Makeup Remover Sales Stats 2025 #9. Online Sales Channels Continue to Expand
Digital platforms are becoming the dominant distribution channels for makeup removers, driven by convenience and increased beauty influencer marketing. Scented products often benefit from online reviews that highlight their sensory impact, encouraging discovery and repeat purchases.
In 2025, expect brands to develop more immersive e-commerce strategies, using scent descriptors, user testimonials, and even scent-sample delivery options. Virtual beauty shopping will rely heavily on storytelling to convey the fragrance experience. This shift means packaging and language must clearly communicate scent profiles and emotional benefits.
Scented Makeup Remover Sales Stats 2025 #10. Sustainability Is a Key Purchase Driver
Sustainability is no longer optional—consumers now expect brands to prioritize eco-friendly sourcing, cruelty-free claims, and recyclable packaging. In the scented remover space, this extends to using biodegradable fragrance carriers, refillable bottles, and naturally derived aromas.
Moving into 2025, scent innovation will be tied to ethical choices, such as fair-trade vanilla or zero-waste citrus peels. The success of scented makeup removers will increasingly depend on aligning scent pleasure with environmental responsibility. Brands that can offer guilt-free indulgence through responsible fragrance sourcing will lead the market.
Future Outlook for the Scented Makeup Remover Market
As 2025 unfolds, scented makeup removers are moving from niche offerings to mainstream essentials in skincare routines. The fusion of cleansing efficacy with mood-enhancing fragrance is redefining consumer expectations, especially as demand grows for natural ingredients and multi-functional products. Brands that thoughtfully integrate scent into their formulas—while maintaining safety, sustainability, and accessibility—are set to lead the next phase of beauty innovation.
With continued expansion through online channels and evolving consumer lifestyles, the scented remover category is poised for lasting growth. The future belongs to companies that view fragrance not as an afterthought, but as a strategic element of skincare storytelling.
Sources:
- https://www.openpr.com/news/3869041/a-deep-dive-into-makeup-remover-market-2025-key-drivers-growth
- https://market.us/report/makeup-remover-market/
- https://market.us/report/makeup-remover-market/
- https://market.us/report/makeup-remover-market/
- https://www.ausmetics.com/makeup-remover-market-trends/
- https://www.ausmetics.com/makeup-remover-market-trends/
- https://www.ausmetics.com/makeup-remover-market-trends/
- https://www.linkedin.com/pulse/eye-makeup-remover-market-key-trends-growth-cuabf/
- https://www.ausmetics.com/makeup-remover-market-trends/
- https://www.ausmetics.com/makeup-remover-market-trends/