The Positive Scent Project Blog

Indie Beauty Brand Expansion Trends
Indie Beauty Brand Expansion Trends 2025
The indie beauty landscape is experiencing a powerful evolution in 2025, marked by innovation, inclusivity, and digital transformation. These independently owned brands are not only disrupting traditional beauty models but... Read more...
Online-Exclusive Beauty Brand Growth
Online-Exclusive Beauty Brand Growth 2025
The online-exclusive beauty market is experiencing explosive growth in 2025, driven by digital-native consumers, viral marketing, and the demand for personalized experiences. Brands that operate entirely online are no longer... Read more...
Beauty Brands On Amazon Statistics
Beauty Brands On Amazon Statistics 2025
Amazon continues to shape the beauty industry in 2025, serving as a key platform for discovery, affordability, and convenience. With millions of shoppers browsing daily, the marketplace has become a... Read more...
Hair Supplement Market Growth
Hair Supplement Market Growth 2025
The hair supplement market is undergoing rapid expansion as consumers increasingly seek holistic and non-invasive ways to support hair health. Growing concerns about hair thinning, stress-related hair loss, and age-related... Read more...
Collagen Supplement Sales Statistics
Collagen Supplement Sales Statistics 2025
The collagen supplement market is experiencing remarkable growth in 2025, driven by rising consumer awareness around beauty, joint health, and overall wellness. As more people prioritize preventative care and “inside-out”... Read more...
Ingestible Beauty Product Growth
Ingestible Beauty Product Growth 2025
The ingestible beauty market is accelerating in 2025, fueled by consumer demand for products that support both appearance and internal wellness. More shoppers are turning to supplements, powders, drinks, and... Read more...
Beauty Supplement Market Trends
Beauty Supplement Market Trends 2025
The beauty supplement market in 2025 is being shaped by a deeper understanding of the connection between internal health and external appearance. Consumers are moving beyond traditional vitamins and embracing... Read more...
Gut Health Beauty Product Statistics
Gut Health Beauty Product Statistics 2025
Gut health and beauty are no longer separate categories—they're merging into one of the fastest-growing segments in the wellness industry. Consumers are beginning to understand how digestive health impacts skin... Read more...
Beauty Wellness Crossover Product Trends
Beauty Wellness Crossover Product Trends 2025
In 2025, the beauty and wellness industries are more intertwined than ever, with products designed to enhance both physical appearance and overall health. Consumers are shifting their focus from short-term... Read more...
Microcurrent Device Market Growth
Microcurrent Device Market Growth 2025
The microcurrent device market is gaining strong momentum in 2025, driven by consumer demand for non-invasive, at-home beauty solutions. These devices, once reserved for spas and dermatology clinics, are now... Read more...
LED Skincare Device Market Data
LED Skincare Device Market Data 2025
The LED skincare device market is rapidly expanding in 2025 as consumers demand more convenient, effective, and non-invasive beauty solutions. With advances in technology and a growing interest in at-home... Read more...
Beauty Device Consumer Trends
Beauty Device Consumer Trends 2025
The beauty tech market is entering a transformative phase in 2025, fueled by rapid innovation and changing consumer priorities. Shoppers are no longer satisfied with generic solutions—they’re seeking smart devices... Read more...