Collagen Supplement Sales Statistics 2025
The collagen supplement market is experiencing remarkable growth in 2025, driven by rising consumer awareness around beauty, joint health, and overall wellness. As more people prioritize preventative care and “inside-out” skincare, collagen has become a staple in daily routines across all age groups.
From powders and gummies to drinks and capsules, brands are diversifying product offerings to match evolving preferences. The global market is being fueled by innovation, clinical research, and influencer-driven campaigns, especially among Gen Z and millennials. Regional trends also highlight North America’s steady dominance and Asia-Pacific’s rapid acceleration. These statistics offer a detailed look into the key sales insights shaping the collagen industry this year.
Collagen Supplement Sales Statistics 2025 (Editor's Choice)
Here are the top 10 collagen supplement sales statistics for 2025, based on the most recent market research:
1. Global Market Size
The global collagen supplements market is projected to reach USD 6.40 billion in 2025, growing at a CAGR of 7.66% through 2030.
2. High Growth Forecast
Another report anticipates the market to attain USD 6.40 billion in 2025, with a CAGR of 9.3% from 2025 to 2032.
3. Form Factor Trends
Gummies are expected to account for 30.7% of the market share in 2025, driven by consumer preference for convenient, on-the-go nutrition.
4. Source Preferences
Porcine-derived collagen is projected to hold 35.1% of the market in 2025, due to its structural similarity to human collagen.
5. Regional Insights
North America is anticipated to capture 25.7% of the global market in 2025, reflecting increased use of collagen supplements for joint and skin health.
6. U.S. Market Growth
The United States collagen market is set to record a CAGR of 9.19% during the forecasting period of 2025–2032.
7. Asia-Pacific Momentum
The Asia-Pacific region is expected to experience the fastest growth, driven by traditional beauty practices and the rise of online retail.
8. Top Companies
Leading players in the global collagen supplements market include Nestlé SA, Shiseido Co. Ltd., The Clorox Company, Revive Collagen, and Absolute Collagen.
9. Beauty Supplement Market
The global beauty supplements market, which includes collagen products, is projected to grow from USD 3.96 billion in 2025 to USD 5.76 billion by 2030, at a CAGR of 7.8%.
10. Collagen Peptides Demand
The collagen peptides market is projected to reach USD 1.12 billion by 2032, growing at a CAGR of 5.6%, driven by rising demand in food and beverage applications.
Collagen Supplement Sales Statistics 2025 and Future Implications
Collagen Supplement Sales Statistics 2025 #1. Global Market Size: USD 6.40 Billion by 2025
The global collagen supplement market is projected to reach $6.40 billion in 2025, reflecting increased demand for skin, hair, joint, and gut health solutions. This growth aligns with a broader shift toward preventative wellness and daily supplementation routines. Collagen’s appeal across multiple demographics, from Gen Z to older adults, positions it as a staple in the modern wellness toolkit. With consistent market expansion, brands are expected to diversify delivery formats—like powders, liquids, and ready-to-drink options—to retain consumer interest. Looking ahead, sustained growth may also depend on clean labeling and traceable sourcing.
Collagen Supplement Sales Statistics 2025 #2. Market CAGR: 9.3% Growth Expected Through 2032
Between 2025 and 2032, the collagen supplements market is forecasted to grow at a compound annual growth rate of 9.3%, suggesting long-term consumer commitment to internal beauty and wellness products. This figure indicates a maturing market rather than a passing trend. Investment in R&D, particularly in clinically-backed formulations, will be a key differentiator among premium brands. Consumers are increasingly seeking evidence-based benefits, which may accelerate partnerships between supplement makers and biotech companies. Growth at this pace also signals more mainstream retail integration in pharmacies and grocery aisles.
Collagen Supplement Sales Statistics 2025 #3. Gummies Expected to Lead with 30.7% Share
Gummies are anticipated to hold 30.7% of the collagen supplement format market by 2025, outpacing powders and capsules. Consumers favor chewables for convenience and taste, especially younger buyers seeking enjoyable routines. As gummy formulations improve in efficacy and absorption, they’re gaining traction even among more discerning wellness shoppers. This trend underscores the need for innovation in taste, texture, and stability—particularly for heat-sensitive collagen. Brands that master shelf-stable, sugar-free gummy formats will have an edge in global expansion.
Collagen Supplement Sales Statistics 2025 #4. Porcine Collagen to Hold 35.1% of Market
Porcine-derived collagen is projected to account for 35.1% of market share in 2025, owing to its close compatibility with human collagen. This form is often favored for its cost-effectiveness and availability, especially in regions with less religious or dietary restriction. However, consumer concerns about transparency and ethical sourcing could shift preferences toward marine or bovine alternatives. Companies may need to address this with clearer labeling and certifications to maintain trust. As sustainability gains traction, plant-based collagen boosters may also emerge as competitive alternatives.
Collagen Supplement Sales Statistics 2025 #5. North America to Capture 25.7% Market Share
North America is forecasted to account for 25.7% of the global collagen supplement market in 2025, driven by growing awareness around beauty-from-within trends. The region’s aging population is a major contributor to demand for joint and bone support. Influencer marketing, particularly on TikTok and Instagram, continues to drive interest among millennials and Gen Z. Retailers are responding with expanded wellness aisles and DTC subscription models. The market will likely become more segmented by use case—beauty, fitness recovery, and healthy aging.
Collagen Supplement Sales Statistics 2025 #6. U.S. CAGR Forecast at 9.19%
The U.S. collagen supplement market alone is expected to grow at a CAGR of 9.19% through 2032, signaling a healthy appetite for functional nutrition. Continued consumer education around the difference between collagen types (I, II, III) will shape purchase decisions. Innovation in blends that combine collagen with hyaluronic acid, vitamin C, or biotin is driving new product lines. Digital-first brands are thriving by targeting niche audiences like athletes, menopausal women, or skincare-conscious men. Retail success will increasingly hinge on community building and personalized marketing.
Collagen Supplement Sales Statistics 2025 #7. Asia-Pacific Fastest-Growing Region
Asia-Pacific is emerging as the fastest-growing region for collagen supplements, supported by traditional beauty rituals and an expanding middle class. Countries like Japan, South Korea, and China are leading with high per-capita collagen intake, often through drinks or jellies. The rise of cross-border eCommerce platforms is accelerating access to global brands across APAC. Beauty-tech integration, such as personalized supplement plans via mobile apps, is expected to gain traction. As health literacy grows, local brands may see an edge due to cultural alignment and trust.
Collagen Supplement Sales Statistics 2025 #8. Leading Brands in 2025
Top companies dominating the collagen space include Nestlé SA, Shiseido Co. Ltd., The Clorox Company, Revive Collagen, and Absolute Collagen. These brands are actively investing in clinical trials, consumer education, and sustainable sourcing to maintain leadership. Innovation is happening through hybrid SKUs like collagen coffee, snack bars, and topical-supplement duos. Global players are acquiring niche collagen startups to stay ahead of trends and demographics. Strong branding and scientific credibility are expected to become make-or-break factors by 2026.
Collagen Supplement Sales Statistics 2025 #9. Beauty Supplements Market Includes Collagen: $3.96B in 2025
The global beauty supplements market, which includes collagen products, is projected to reach $3.96 billion in 2025 and grow to $5.76 billion by 2030. Collagen’s role as a category driver reflects the shift from topical beauty to ingestible wellness. Brands are capitalizing on this by offering “inside-out” beauty kits that pair skincare with supplementation. Consumer demand for visible results within weeks is pushing for high-bioavailability formulations. As the beauty-supplement hybrid category evolves, clearer regulatory guidance could emerge to define claims and safety.
Collagen Supplement Sales Statistics 2025 #10. Collagen Peptides Market to Hit $1.12B by 2032
Collagen peptides, known for faster absorption, are projected to reach $1.12 billion in market size by 2032, led by food and beverage innovations. Functional products like collagen water, protein powders, and snack mixes are bridging the gap between health and convenience. As peptide science advances, expect more bioavailable forms tailored for muscle recovery, skin elasticity, and gut health. Clean-label claims and scientific backing will help differentiate brands in a crowded space. This market may also drive greater collaboration between supplement and food-tech companies.
Future Outlook for the Collagen Supplement Market
The 2025 data reveals that collagen supplements are not only here to stay—they’re becoming more targeted, more scientifically backed, and more personalized. As the market expands, brands that invest in transparency, clinical validation, and innovative delivery formats will stand out.
The growing interest in functional beauty and holistic health suggests continued crossover between skincare, nutrition, and wellness sectors. Regional momentum in Asia-Pacific, along with format shifts like gummies and ready-to-drink beverages, will reshape how collagen is marketed and consumed globally. Moving forward, the market will likely favor brands that can balance efficacy, taste, sustainability, and storytelling.
Sources:
- https://www.mordorintelligence.com/industry-reports/collagen-supplements-market
- https://www.persistencemarketresearch.com/market-research/collagen-supplements-market.asp
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- https://www.globenewswire.com/news-release/2025/05/08/3076886/0/en/Rising-Demand-for-Collagen-Drives-Growth-in-Nutricosmetics-Market-Nutricosmetics-Market-Projected-to-Reach-USD-12-37-Billion-by-2030.html
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- https://www.globenewswire.com/news-release/2025/01/23/3014308/0/en/Collagen-Peptides-Market-Projected-to-Reach-USD-1118-20-Million-by-2032-Rising-Demand-in-Food-Beverage-Drives-Market-Growth.html