Ingestible Beauty Product Growth 2025
The ingestible beauty market is accelerating in 2025, fueled by consumer demand for products that support both appearance and internal wellness. More shoppers are turning to supplements, powders, drinks, and even patches that promise skin, hair, and nail benefits through nutrition. This shift reflects a broader change in how beauty is defined—moving beyond surface treatments to include digestive health, stress reduction, and cellular repair.
With innovations in biotech, marine ingredients, and personalized wellness, brands are expanding rapidly to meet a growing and informed audience. Influencers and clean-label expectations are also reshaping how consumers discover and trust these products. The following trends highlight key statistics and developments driving ingestible beauty’s global momentum this year.
Ingestible Beauty Product Growth 2025 (Editor's Choice)
Here are the top 10 ingestible beauty products and trends shaping the industry in 2025:
1. Collagen Supplements
Collagen remains a cornerstone in beauty ingestibles, with products like Vital Proteins Collagen Peptides leading the market. The global ingestible collagen market is expected to reach $6.5 billion by 2025.
2. Probiotic and Prebiotic Formulations
Brands are focusing on gut health's impact on skin, introducing supplements that combine probiotics and prebiotics to promote a healthy microbiome, thereby enhancing skin clarity and reducing inflammation.
3. Adaptogenic Blends
Adaptogens like ashwagandha and ginseng are being incorporated into beauty supplements to help the body manage stress, which can have a positive effect on skin health .
4. Biotech-Driven Personalization
Advancements in biotechnology are enabling personalized beauty supplements tailored to individual genetic profiles, enhancing efficacy and consumer satisfaction.
5. Marine Collagen Sources
Marine-sourced collagen is gaining popularity due to its high bioavailability and sustainability, with products like Vida Glow offering marine collagen supplements.
6. Vitamin Patches
Transdermal vitamin patches are emerging as a convenient alternative to pills, delivering nutrients directly through the skin for improved absorption.
7. NAD+ Boosters
Supplements aimed at boosting NAD+ levels are being marketed for their potential anti-aging benefits, supporting cellular health and energy metabolism.
8. Functional Beverages
The market is seeing a rise in beauty-focused functional drinks that combine hydration with skin-enhancing ingredients like hyaluronic acid and antioxidants.
9. Clean Label Products
Consumers are increasingly seeking clean-label beauty supplements, free from artificial additives and backed by transparent sourcing and manufacturing practices.
10. Influencer-Driven Brands
Celebrity and influencer-backed beauty supplement brands are leveraging social media to drive consumer engagement and trust, contributing to market growth.
Ingestible Beauty Product Growth 2025 and Future Implications
Ingestible Beauty Product Growth 2025 #1. Collagen Supplements Will Continue to Dominate
Collagen supplements remain the most recognized category in the ingestible beauty market, projected to surpass $6.5 billion by 2025. Consumers are prioritizing skin elasticity, hydration, and anti-aging benefits—driving demand for hydrolyzed and marine collagen formats. This trend is sustained by clinical research, influencer advocacy, and cross-channel marketing from beauty and wellness brands. The convenience of powder, capsule, and even beverage forms is making collagen more accessible across age groups. In the future, we'll likely see more innovation around vegan and plant-based collagen boosters as sustainability concerns rise.
Ingestible Beauty Product Growth 2025 #2. Gut-Health Driven Probiotic Formulas Gain Steam
Beauty products targeting the gut-skin axis are seeing increased traction as consumers understand the connection between microbiome health and inflammation. Supplements that combine probiotics with prebiotics are marketed to improve both digestion and skin clarity, especially for acne-prone users. Brands are investing in synbiotic blends to differentiate their offerings and show visible skin results within weeks. This shift toward internal wellness reflects broader consumer behavior leaning toward whole-body beauty. Expect more scientific formulation transparency and product ranges that combine topical and ingestible systems.
Ingestible Beauty Product Growth 2025 #3. Adaptogens Integrated for Stress-Skin Connection
Adaptogenic ingredients like ashwagandha, ginseng, and holy basil are gaining inclusion in beauty ingestibles to reduce cortisol and manage stress-related breakouts or dullness. These herbal compounds are marketed for their ability to support hormonal balance and enhance glow. Consumers are drawn to multitasking supplements that address emotional well-being and visible skin changes. Beauty brands are tapping into this with daily gummies, powders, and capsules positioned as self-care rituals. In the years ahead, we’ll see more blends tailored to specific stressors, like digital fatigue or PMS-linked skin issues.
Ingestible Beauty Product Growth 2025 #4. Personalization Through Biotech Enhances Efficacy
Biotech advancements are enabling personalized beauty supplements based on genetic profiles, lifestyle, and skin concerns. Custom formulation platforms are offering consumers DNA-based diagnostics to deliver optimized nutrient blends. This hyper-targeted approach enhances trust and satisfaction while reducing product waste. As AI and machine learning improve, the ingestible beauty category will evolve to support dynamic personalization that adapts over time. Brands entering this space must focus on data security and ethical sourcing to maintain credibility.
Ingestible Beauty Product Growth 2025 #5. Marine Collagen Seen as Sustainable Luxury
Marine collagen is growing in popularity due to its higher bioavailability and appeal to pescatarian and eco-conscious consumers. It’s often sourced from wild-caught fish skin or scales, making it a by-product of existing food systems. This aligns with clean beauty trends that prioritize ethical harvesting and traceability. Premium brands like Vida Glow are pushing marine collagen into the luxury supplement space. Future formulations may combine marine collagen with hyaluronic acid or antioxidants to create 2-in-1 beauty and hydration solutions.
Ingestible Beauty Product Growth 2025 #6. Vitamin Patches Offer Convenient Nutrient Delivery
Transdermal patches infused with beauty vitamins like biotin, vitamin C, and hyaluronic acid are gaining interest as a no-pill option for users with busy routines. These patches allow sustained absorption through the skin, appealing to those who dislike swallowing capsules or tracking daily doses. While still niche, the category is growing with influencers and beauty tech brands promoting the format as futuristic wellness. The low-barrier application method opens doors for travel beauty and male grooming segments. Over time, more derm-tested blends will emerge for hair growth, collagen support, and even pigmentation management.
Ingestible Beauty Product Growth 2025 #7. NAD+ Boosters Linked to Longevity Beauty
Supplements aimed at boosting NAD+ levels are being marketed for their anti-aging and cell-repair benefits, with claims of improved skin texture and energy metabolism. Originally popular in biohacking and longevity communities, NAD+ boosters are now crossing into beauty supplement shelves. Brands are formulating with nicotinamide riboside and NMN compounds to support mitochondrial health. The narrative connects internal cellular rejuvenation with visible skin improvement, particularly for mature consumers. If regulatory clarity improves, this niche may become a staple in anti-aging supplement lines.
Ingestible Beauty Product Growth 2025 #8. Functional Beverages Bridge Hydration and Beauty
The rise of beauty-enhancing beverages—infused with collagen, antioxidants, and adaptogens—reflects a growing demand for multifunctional hydration. These drinks cater to consumers who want skincare benefits on the go, often in formats that replace soft drinks or coffee. Brands are experimenting with sparkling formats, flavor innovation, and co-branding with wellness influencers. Convenience stores and gyms are key distribution points, especially in Asia and North America. The future could bring skin-focused drinks paired with personalized daily nutrient goals tracked by wearable tech.
Ingestible Beauty Product Growth 2025 #9. Clean Label Supplements Drive Consumer Trust
Consumers are demanding clean-label beauty supplements that are free from fillers, artificial colors, and synthetics. Brands are responding by focusing on transparent ingredient sourcing, simple formulations, and third-party testing. This trend mirrors the rise of “clean beauty” in topical products and is extending to ingestibles. Certifications like organic, non-GMO, and vegan are becoming standard expectations. As sustainability becomes a purchasing priority, brands that offer compostable packaging and refill systems will stand out in the crowded supplement space.
Ingestible Beauty Product Growth 2025 #10. Influencer Brands Fuel Ingestible Awareness
Celebrity and influencer-backed beauty supplements are accelerating consumer education and trial in the ingestible category. Whether it’s skincare YouTubers or wellness TikTok creators, influencer content is driving product discovery and peer-based trust. These brands typically launch with direct-to-consumer strategies, viral campaigns, and user-generated content. The power of online communities has made first-time users more willing to try beauty-from-within formats. Going forward, regulatory bodies may tighten claims enforcement, but influencer-driven education will remain a powerful marketing tool.
The Future of Beauty Is Swallowed, Not Just Applied
Ingestible beauty products are no longer a niche—they’re becoming a mainstay in how consumers care for their skin, hair, and overall glow. With innovations in science, personalization, and delivery formats, the beauty-from-within category is set to redefine the boundaries of skincare and wellness. As brands continue to blend efficacy with clean labels and lifestyle appeal, we can expect to see ingestibles integrated into daily rituals just like serums or moisturizers.
The convergence of influencer credibility, biotech precision, and consumer education is accelerating adoption across all age groups. Looking ahead, the most successful products will be those that prove results while aligning with ethical, sustainable, and transparent values.
Sources:
- https://www.insightaceanalytic.com/report/global-beauty-ingestible-market/1049
- https://www.nutraceuticalsworld.com/contents/view_online-exclusives/2023-04-18/reshaping-beauty-with-a-65-billion-ingestible-collagen-market/
- https://www.silkn.de/blog/Blog_beauty-trends-of-2025.html
- https://www.nutraingredients.com/Article/2025/04/23/the-next-beauty-supplement-trends-2025
- https://meetglimpse.com/trends/beauty-trends/
- https://www.nutritioninsight.com/news/ingestible-beauty-trend-highlights-demand-for-clean-label-and-transparent-positioning.html