The Positive Scent Project Blog

Celebrity Beauty Brand Market Share
Celebrity Beauty Brand Market Share 2025
Celebrity-backed beauty brands are dominating the 2025 cosmetics landscape, not just as vanity projects but as serious players with substantial market share. These brands are leveraging star power, digital influence,... Read more...
Athlete-Founded Beauty Brand Growth
Athlete-Founded Beauty Brand Growth 2025
Athlete-founded and athlete-partnered beauty brands have gained remarkable momentum in 2025, reshaping how consumers engage with skincare, haircare, and makeup. These athletes aren’t just lending their names—they’re launching or aligning... Read more...
Musician-Owned Beauty Brands Statistics
Musician-Owned Beauty Brands Statistics 2025
Musician-owned beauty brands are shaping the industry in 2025, not just with celebrity appeal but with innovation, inclusivity, and cultural relevance. These artists have leveraged their influence to launch products... Read more...
Beauty Mini-Size Product Popularity 2025
Beauty Mini-Size Product Popularity 2025
The growing popularity of mini-size beauty products in 2025 reflects a larger consumer shift toward convenience, portability, and trial-based purchasing. Whether it's skincare, makeup, or hybrid products, smaller formats are... Read more...
Travel-Size Beauty Product Sales Stats
Travel-Size Beauty Product Sales Stats 2025
The demand for travel-size beauty products has grown rapidly in 2025 as consumers prioritize portability, affordability, and convenience. These compact items have moved far beyond simple toiletries, becoming essential for... Read more...
Beauty Gifting Trends by Season
Beauty Gifting Trends by Season 2025
Beauty gifting in 2025 is becoming more intentional and seasonally tailored than ever. Rather than sticking to traditional year-round gift sets, brands are curating products that match the mood, textures,... Read more...
Beauty Bundle Sales Conversion Rates
Beauty Bundle Sales Conversion Rates 2025
Beauty bundles have become a powerful eCommerce strategy in 2025, helping brands increase average order value and improve customer satisfaction. Instead of purchasing individual items, consumers are drawn to curated... Read more...
Beauty Market Trends in Scented Aromatherapy Rollers
Beauty Market Trends in Scented Aromatherapy Rollers 2025
Scented aromatherapy rollers are emerging as a powerful category in the beauty and wellness space for 2025. These pocket-sized blends of essential oils are no longer limited to niche wellness... Read more...
In-Store Fragrance Personalization Experience Stats
In-Store Fragrance Personalization Experience Stats 2025
In-store fragrance personalization has emerged as one of the most compelling trends in the beauty retail landscape for 2025. Consumers are no longer satisfied with one-size-fits-all scents; they want unique,... Read more...
Beauty Product Expiration Behavior
Beauty Product Expiration Behavior 2025
In 2025, beauty consumers are taking expiration dates more seriously than ever before. With growing awareness around product safety, skin health, and sustainability, many are changing how they manage and... Read more...
Beauty Clinical Trial Statistics
Beauty Clinical Trial Statistics 2025
The beauty industry continues to evolve rapidly, driven by both consumer demand and technological advancements. Clinical trials play a pivotal role in shaping the development of new products, from skincare... Read more...
Dermatologist-Backed Beauty Brands Growth
Dermatologist-Backed Beauty Brands Growth 2025
Dermatologist-backed beauty brands have seen significant growth in 2025, driven by increasing consumer demand for science-backed skincare solutions. As more people prioritize effective, evidence-based products for their skin health, these... Read more...