Celebrity Beauty Brand Market Share 2025
Celebrity-backed beauty brands are dominating the 2025 cosmetics landscape, not just as vanity projects but as serious players with substantial market share. These brands are leveraging star power, digital influence, and authentic storytelling to connect with audiences across age groups and skin types.
From Rihanna’s inclusivity-driven empire to Hailey Bieber’s minimalist skincare line, each brand offers a unique proposition that extends beyond traditional marketing. As consumer expectations rise around transparency, sustainability, and performance, celebrity brands are evolving quickly to meet the demand. Many have moved beyond their initial hype, becoming long-term fixtures in both prestige and mass beauty markets. The following highlights the top 10 celebrity beauty brands and their projected market performance in 2025.
Celebrity Beauty Brand Market Share 2025 (Editor's Choice)
As of 2025, the celebrity beauty industry continues to thrive, with several brands achieving significant market shares and revenues. Here's a list of the top 10 celebrity beauty brands based on their estimated annual revenues and market influence:
1. Fenty Beauty by Rihanna
Estimated Revenue: $600 million
Valuation: Approximately $3 billion
Overview: Since its launch in 2017, Fenty Beauty has been a trailblazer in promoting inclusivity within the beauty industry. Rihanna's commitment to offering a diverse range of products has solidified Fenty's position as a market leader.
2. Rare Beauty by Selena Gomez
Estimated Revenue: $400 million
Valuation: $2 billion
Overview: Rare Beauty has resonated with consumers through its emphasis on mental health awareness and authentic branding. The brand's products, like the Soft Pinch Liquid Blush, have garnered widespread acclaim.
3. Kylie Cosmetics by Kylie Jenner
Estimated Revenue: $400 million
Valuation: $1.2 billion
Overview: Leveraging her massive social media presence, Kylie Jenner's brand continues to captivate a young audience with trendy and innovative products.
4. Rhode by Hailey Bieber
Estimated Revenue: $200 million
Valuation: $1 billion
Overview: Rhode has quickly gained popularity for its minimalist skincare approach and effective formulations, appealing to a broad demographic.
5. Anomaly Haircare by Priyanka Chopra
Estimated Revenue: $600 million
Overview: Anomaly stands out for its commitment to sustainability and affordability, offering high-quality haircare products in eco-friendly packaging.
6. Haus Labs by Lady Gaga
Overview: Known for its bold and artistic products, Haus Labs has carved a niche in the beauty industry, emphasizing clean ingredients and high-performance formulas.
7. SKKN by Kim Kardashian
Overview: Kim Kardashian's SKKN focuses on a minimalist, luxury skincare regimen, reflecting her personal aesthetic and commitment to quality.
8. Honest Beauty by Jessica Alba
Overview: Honest Beauty emphasizes clean and non-toxic products, catering to consumers seeking transparency and safety in their beauty routines.
9. JLo Beauty by Jennifer Lopez
Overview: JLo Beauty offers products that align with Jennifer Lopez's personal brand of timeless beauty and wellness, focusing on skincare solutions that promote a youthful glow.
10. Pattern Beauty by Tracee Ellis Ross
Overview: Pattern Beauty specializes in haircare products designed for curly and textured hair, celebrating diversity and promoting healthy hair practices.
These brands have not only leveraged their celebrity founders' influence but have also focused on authenticity, inclusivity, and quality to establish themselves in the competitive beauty market.
Celebrity Beauty Brand Market Share 2025 and Future Implications
Celebrity Beauty Brand Market Share 2025 #1. Fenty Beauty by Rihanna
Fenty Beauty leads the celebrity beauty market with estimated 2025 revenue reaching $600 million. Its core strength lies in inclusivity, offering over 50 foundation shades that cater to diverse skin tones. The brand’s global reach and cultural relevance continue to resonate across generations. Looking ahead, its strategy of limited-edition drops and collaborations is likely to maintain high engagement. As more brands try to replicate Fenty’s model, it will remain a benchmark for diversity-driven beauty innovation.
Celebrity Beauty Brand Market Share 2025 #2. Rare Beauty by Selena Gomez
Rare Beauty is expected to hit $400 million in revenue for 2025, fueled by viral products like the Soft Pinch Liquid Blush. The brand’s unique blend of performance and purpose—highlighting mental health—adds emotional depth to its consumer connection. Selena Gomez’s transparency has translated into brand trust, particularly among Gen Z. As more consumers demand authentic narratives, Rare Beauty may shape how emotional branding works in the beauty space. Its product pipeline and philanthropy model are likely to strengthen long-term loyalty.
Celebrity Beauty Brand Market Share 2025 #3. Kylie Cosmetics by Kylie Jenner
Kylie Cosmetics is holding strong with projected 2025 revenue around $400 million, though growth has plateaued compared to its explosive early years. The brand still benefits from Kylie Jenner’s massive social media influence and trend-focused product lines. Relaunches and exclusives have kept it relevant, though consumer focus has shifted toward efficacy and transparency. The future may depend on how the brand adapts to cleaner formulations and broader product diversity. If successful, it could reclaim dominance among younger audiences seeking both style and substance.
Celebrity Beauty Brand Market Share 2025 #4. Rhode by Hailey Bieber
Rhode is quickly climbing the ranks with estimated 2025 revenue of $200 million, reflecting massive growth since its recent launch. Known for its clean, minimalist skincare and trendy branding, it has gained viral traction through TikTok and Instagram. Hailey Bieber’s involvement in both product development and marketing has made Rhode feel personal and aspirational. In the future, expanding into makeup or wellness could turn Rhode into a lifestyle brand. Its momentum signals growing demand for straightforward, celebrity-backed self-care.
Celebrity Beauty Brand Market Share 2025 #5. Anomaly Haircare by Priyanka Chopra
Anomaly Haircare is making waves with revenue estimates around $600 million for 2025, bolstered by eco-conscious packaging and accessible pricing. Positioned at mass retail stores like Target, the brand reaches both budget-conscious and sustainability-minded consumers. Priyanka Chopra’s global appeal also gives it a unique multicultural edge. As consumers scrutinize ingredient lists and environmental impact, Anomaly’s transparency could give it a long-term foothold. Further innovation in formulas and expansion into other categories could help sustain its strong trajectory.
Celebrity Beauty Brand Market Share 2025 #6. Haus Labs by Lady Gaga
Haus Labs has differentiated itself through bold color stories and clean formulations, gaining traction in 2025 through innovative relaunches. The brand targets artistry and high-performance makeup, aligning with Gaga’s theatrical brand persona. While not the largest revenue earner, it stands out for its niche appeal to experimental beauty consumers. As clean beauty becomes mainstream, Haus Labs’ hybrid of aesthetic and ethics could attract more loyalists. Expansion into complexion or hybrid skincare-makeup products may drive the next phase of growth.
Celebrity Beauty Brand Market Share 2025 #7. SKKN by Kim Kardashian
SKKN by Kim Kardashian offers a luxury minimalist skincare system that’s projected to grow steadily through 2025. The brand appeals to fans of aesthetic cohesion and high-end routines, though some consumers find its pricing less accessible. Kim’s branding power gives SKKN a strong launchpad, but product efficacy and clinical backing will matter more in future expansions. As wellness and skincare merge, SKKN could position itself as a premium lifestyle staple. Future growth may hinge on increasing accessibility without sacrificing prestige.
Celebrity Beauty Brand Market Share 2025 #8. Honest Beauty by Jessica Alba
Honest Beauty remains a staple in the clean beauty segment with consistent revenue from mass and mid-tier retail distribution. Its emphasis on safety, transparency, and sustainability continues to resonate with families and eco-conscious shoppers. Jessica Alba’s founding story and commitment to ingredient integrity lend the brand continued credibility. As clean beauty regulations tighten and consumers demand more, Honest is well-positioned to lead the way. Its future may include international expansion and greater personalization in skincare offerings.
Celebrity Beauty Brand Market Share 2025 #9. JLo Beauty by Jennifer Lopez
JLo Beauty focuses on anti-aging and glow-enhancing skincare, aligning with Jennifer Lopez’s iconic beauty persona. While reviews are mixed, the brand has captured attention with its promise of youthful radiance and celeb-backed credibility. As the market grows older, targeting 35+ consumers could carve out a loyal demographic. The challenge will be evolving beyond surface-level celebrity marketing into results-driven skincare science. Future product enhancements and clinical endorsements could determine how long the brand stays relevant.
Celebrity Beauty Brand Market Share 2025 #10. Pattern Beauty by Tracee Ellis Ross
Pattern Beauty continues to lead in haircare for curly, coily, and textured hair types, with strong 2025 performance across online and in-store channels. The brand champions inclusivity and self-expression, supported by high-quality formulations tailored to underserved hair needs. Its focus on education and community has helped build strong cultural alignment with its audience. As more brands enter the textured hair space, Pattern’s expertise and heritage messaging will be key. Diversifying into tools or styling services could unlock even more value in the years ahead.
The Evolving Power of Celebrity-Driven Beauty
The 2025 landscape proves that celebrity beauty brands are no longer just trend-driven launches—they're becoming competitive forces with lasting impact. While star influence plays a key role in early traction, long-term success hinges on product quality, brand values, and smart innovation. Brands like Fenty and Rare Beauty have raised the bar by aligning inclusivity and wellness with real consumer needs.
Meanwhile, emerging players like Rhode and Pattern are carving out loyal followings by focusing on niche categories and modern aesthetics. As the beauty industry grows more saturated, these brands must continue adapting to shifts in consumer expectations. Those that invest in transparency, clean formulations, and genuine storytelling are most likely to lead in the next wave of beauty innovation.
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