Musician-Owned Beauty Brands Statistics 2025

Musician-owned beauty brands are shaping the industry in 2025, not just with celebrity appeal but with innovation, inclusivity, and cultural relevance. These artists have leveraged their influence to launch products that reflect their values, aesthetics, and fan communities. From skincare to fragrance and haircare, their lines are outperforming many traditional competitors in both revenue and consumer engagement.

What sets these brands apart is their storytelling power—each product feels like an extension of the artist’s personal narrative. As beauty consumers continue to demand authenticity and purpose, these brands are redefining what success looks like in a celebrity-led business. The following statistics highlight how these musician-founded labels are thriving and where their growth is heading next.

 

Musician-Owned Beauty Brands Statistics 2025 (Editor's Choice)

 

Here are the top 10 musician-owned beauty brands in 2025, ranked by revenue, brand impact, and cultural relevance:

1. Fenty Beauty by Rihanna

• Annual Revenue: Over $580 million
• Valuation: $2.8 billion
• Highlights: Pioneered inclusive beauty with 50+ foundation shades; expanded into skincare and fragrance. 

2. Rare Beauty by Selena Gomez

• Annual Revenue: $42.3 million
• Highlights: Known for its viral Soft Pinch Liquid Blush and commitment to mental health advocacy. 

3. R.E.M. Beauty by Ariana Grande

• Annual Revenue: $88.7 million (2024)
• Valuation: Over $500 million
• Highlights: Offers vegan, cruelty-free cosmetics with a focus on eye and lip products. 

4. Cécred by Beyoncé

• Launch Year: 2024
• Customer Base: 2 million in first 6 months
• Highlights: Haircare line featuring bioactive keratin technology; praised for catering to all hair types. 

5. Haus Labs by Lady Gaga

• Highlights: Rebranded with a focus on clean ingredients and high-performance formulas; known for bold, artistic products. 

6. Keys Soulcare by Alicia Keys

• Highlights: Integrates skincare with wellness rituals; emphasizes self-care and holistic beauty.

7. Pattern Beauty by Tracee Ellis Ross

• Highlights: Specializes in products for curly and textured hair; celebrated for its inclusive approach to haircare.

8. About-Face by Halsey

• Highlights: Offers bold, expressive makeup; appeals to Gen Z with its emphasis on individuality and creativity.

9. Eilish Fragrance by Billie Eilish

• Highlights: Debut fragrance noted for its warm, sensual scent profile; reflects the artist's distinctive style.

10. Anomaly Haircare by Priyanka Chopra

• Highlights: Affordable, eco-friendly haircare line; focuses on sustainability and clean ingredients.

These musician-owned beauty brands have not only achieved commercial success but have also made significant cultural impacts by promoting inclusivity, self-expression, and wellness in the beauty industry.

 

 

Musician-Owned Beauty Brands Statistics 2025 and Future Implications

 

Musician-Owned Beauty Brands Statistics 2025 #1. Fenty Beauty by Rihanna

Fenty Beauty continues to dominate the musician-owned beauty landscape, generating over $580 million annually and reaching a valuation of $2.8 billion. Its commitment to inclusivity, with over 50 foundation shades, has set a new industry standard. Rihanna’s global influence has helped the brand maintain strong consumer loyalty, especially among Gen Z and millennial shoppers. The continued expansion into skincare and fragrance signals Fenty's long-term ambition to evolve into a multi-category powerhouse. Future growth is likely to center around tech-enabled personalization and exclusive product collaborations.

 

Musician-Owned Beauty Brands Statistics 2025 #2. Rare Beauty by Selena Gomez

Rare Beauty reportedly earned $42.3 million in annual revenue and is now valued at $1.3 billion. Its Soft Pinch Liquid Blush remains a viral sensation on TikTok, driving repeat purchases and organic user content. Selena Gomez’s openness around mental health has helped build a deeply loyal customer base that connects with the brand on a personal level. As Rare expands internationally, its brand ethos around self-acceptance may continue to gain traction globally. The next phase of growth will likely involve more hybrid skincare-makeup products and socially conscious campaigns.

 

Musician-Owned Beauty Brands Statistics 2025 #3. R.E.M. Beauty by Ariana Grande

Ariana Grande’s R.E.M. Beauty reached $88.7 million in revenue by 2024, with a valuation surpassing $500 million. The brand emphasizes vegan, cruelty-free formulas and leans heavily into aesthetic packaging and futuristic branding. Its appeal among younger consumers and sci-fi-inspired collections give it a distinct identity in a crowded market. Continued success may depend on retail partnerships and its ability to evolve its product lineup to match shifting TikTok trends. A stronger move into AI beauty tech or AR try-on tools could boost engagement further.

 

Musician-Owned Beauty Brands Statistics 2025 #4. Cécred by Beyoncé

Launched in 2024, Cécred gained over 2 million customers within six months of release. Beyoncé’s entrance into the haircare category filled a long-standing demand for inclusive, science-backed products, especially among Black women. The brand’s use of bioactive keratin and salon-grade formulations has earned positive early reviews. As the brand matures, expect deeper integration with wellness narratives and possibly a salon or retail expansion. Cécred’s trajectory shows the power of celebrity authority in underserved beauty niches.

 

Musician-Owned Beauty Brands Statistics 2025 #5. Haus Labs by Lady Gaga

Haus Labs underwent a strategic rebrand, emphasizing clean ingredients and high-performance pigment technology. Known for pushing boundaries with bold color palettes, the brand attracts artistic consumers who value self-expression. Gaga’s influence remains strong in pop culture, which keeps the brand relevant across fashion and editorial circles. The clean beauty pivot positions Haus Labs for longevity amid growing demand for transparency and ingredient safety. Future innovation may focus on sustainable packaging and immersive digital experiences.

 

 

Musician-Owned Beauty Brands Statistics 2025 #6. Keys Soulcare by Alicia Keys

Keys Soulcare blends beauty and wellness, positioning itself as more than a skincare brand. With product rituals inspired by Alicia Keys’ own self-care routines, it appeals to consumers prioritizing mental and physical wellbeing. The brand’s focus on affirmations, aromatherapy, and thoughtful formulations sets it apart in the wellness-beauty hybrid space. As self-care culture becomes more mainstream, Keys Soulcare is well-placed to expand into supplements or ambient beauty tools. Its alignment with slow beauty trends could further increase consumer trust.

 

Musician-Owned Beauty Brands Statistics 2025 #7. Pattern Beauty by Tracee Ellis Ross

Pattern Beauty specializes in curly and textured hair care, carving out a strong niche within an underserved segment. Tracee Ellis Ross designed the line with functionality and hydration in mind, which has earned acclaim across diverse communities. The brand has succeeded in retail through strategic partnerships with mass and prestige outlets. With textured haircare forecasted to grow globally, Pattern is poised to lead in education-driven campaigns and regional product tailoring. Innovation in scalp health and styling technology may be next.

 

Musician-Owned Beauty Brands Statistics 2025 #8. About-Face by Halsey

About-Face captures the spirit of rebellion and individuality, offering high-pigment, multi-dimensional makeup. Halsey’s brand has resonated with Gen Z through unfiltered marketing and a gender-fluid product ethos. Its unorthodox shades and finishes are gaining traction among experimental beauty buyers. Expansion into brick-and-mortar stores or exclusive drops with artists could widen its cultural reach. The brand may also benefit from tapping into virtual influencer spaces or gamified experiences.

 

Musician-Owned Beauty Brands Statistics 2025 #9. Eilish Fragrance by Billie Eilish

Eilish’s debut fragrance became a top seller across multiple retailers due to its warm, sensual profile and minimalist bottle design. It was praised for aligning with Billie’s signature aesthetic—moody, intimate, and genderless. Fragrance, often considered a tough category for celebrities, proved to be a successful space for the singer. If a full range follows (e.g., home scents, layering options), Eilish could build an olfactory brand universe. There’s also potential for crossover campaigns with music releases or exclusive tour scents.

 

Musician-Owned Beauty Brands Statistics 2025 #10. Anomaly Haircare by Priyanka Chopra

Anomaly is known for its clean formulations, eco-conscious packaging, and accessible price points. Backed by Priyanka Chopra, the brand has succeeded by blending luxury-level performance with sustainability. It’s widely available at major retailers, making it an appealing choice for environmentally aware consumers. As regulations tighten around greenwashing, Anomaly's early commitment to true sustainability could solidify its leadership. Future moves may include refillable options or category expansion into scalp treatments and heat protectants.

The Future of Musician-Owned Beauty Brands

Musician-owned beauty brands are proving to be more than fleeting celebrity ventures—they're becoming long-term players in the global beauty market. By fusing artistic identity with product innovation, these brands are resonating with consumers who want both performance and personal connection. As they continue to grow, we can expect deeper investments in sustainability, AI-driven personalization, and cross-platform storytelling that blends music, lifestyle, and beauty.

The most successful brands will be those that evolve beyond their founders while staying rooted in authentic brand narratives. With fan communities driving much of the momentum, these beauty lines are positioned to influence trends far beyond the celebrity sphere. The next few years may see even more musicians entering the space, but only those who offer true value and vision will sustain lasting impact.

 

Sources:

1. https://businesswomen.com/blog/celebrity-beauty-brands/
2. https://www.ceotodaymagazine.com/2025/03/selena-gomezs-rare-beauty-a-1-3-billion-success-story/
3. https://en.wikipedia.org/wiki/R.E.M._Beauty
4. https://www.goodmorningamerica.com/style/story/beyonce-cecred-hair-care-brand-launches-107020177
5. https://thebeaulife.co/beauty-news/lady-gaga-haus-labs-makeup-brand-launch
6. https://www.beautypackaging.com/contents/view_breaking-news/2024-01-17/alicia-keys-keys-soulcare-launches-in-amazon-premium-beauty-store/
7. https://www.walmart.com/ip/PATTERN-Beauty-by-Tracee-Ellis-Ross-Leave-In-Conditioner-9-8-fl-oz-Rich-Moisture-for-Curly-Coily-and-Tight-Textured-Hair-3a-to-4c/16424452114
8. https://agoodoutfit.com/halsey-makeup-brand-about-face/
9. https://www.textschwester.com/news-singleview/billie-eilish-introduces-her-first-fragrance-eilish-now-available-at-douglas-across-europe.html
10. https://thebeautyinsideout.com/anomaly-hair-care-review/