The Positive Scent Project Blog

Perfume Repeat Purchase Rate
Perfume Repeat Purchase Rate 2025
Perfume repeat purchase rates are an essential indicator of consumer loyalty and brand success in the fragrance industry. As fragrance preferences continue to evolve, many brands are seeing a shift... Read more...
Scent Layering Statistics
Scent Layering Statistics 2025
Fragrance layering has become one of the most significant trends in the beauty and personal care industry as consumers seek to create unique, personalized scent experiences. As preferences shift toward... Read more...
Diffuser Market Statistics
Diffuser Market Statistics 2025
The global diffuser market is experiencing a powerful rise in 2025, driven by growing consumer interest in wellness, home aesthetics, and scent-based experiences. With people spending more time at home... Read more...
Perfume Sample Conversion Rates
Perfume Sample Conversion Rates 2025
Perfume sampling has evolved far beyond handing out blotters in department stores. In 2025, brands are using personalized kits, digital targeting, and interactive experiences to convert curiosity into confirmed purchases.... Read more...
Perfume Trends By Generation
Perfume Trends By Generation 2025
In 2025, fragrance preferences are more deeply influenced by generational values than ever before. From the way consumers discover new scents to how they define beauty, each generation brings its... Read more...
Olfactory Marketing Statistics
Olfactory Marketing Statistics 2025
Olfactory marketing is rapidly emerging as one of the most powerful tools in creating immersive brand experiences. Unlike visuals or sounds, scent taps directly into the brain's emotional and memory... Read more...
perfume preference by age
Perfume Preference By Age 2025
Fragrance preferences are evolving rapidly in 2025, shaped by generational values, digital influence, and lifestyle shifts. Younger consumers are discovering scents through social media, often drawn to influencer-endorsed or viral... Read more...
candle market demand statistics
Candle Market Demand Statistics 2025
The global candle market is undergoing a steady transformation driven by evolving consumer preferences, sustainability concerns, and the rise of wellness-focused lifestyles. As of 2025, demand for candles continues to... Read more...
perfume industry statistics USA
Perfume Industry Statistics USA 2025
The U.S. perfume industry is undergoing a notable transformation in 2025, driven by changing consumer values, evolving retail channels, and the growing influence of digital culture. Fragrance is no longer... Read more...
fragrance consumer trends 2025
Fragrance Consumer Trends 2025
The fragrance industry in 2025 is undergoing a transformation driven by personalization, wellness, and cultural shifts in how consumers define beauty and identity. Scent is no longer just about smelling... Read more...
most Googled perfumes 2024
Most Googled Perfumes 2024
Perfume trends in 2024 have been shaped by a powerful mix of nostalgia, social media influence, and evolving consumer preferences. From viral TikTok favorites to timeless designer classics, the most... Read more...
perfume gift buying trends
Perfume Gift Buying Trends 2025
Perfume gifting is evolving rapidly in 2025, shaped by new consumer values, digital trends, and a desire for more meaningful experiences. Shoppers are no longer simply picking a familiar designer... Read more...