Most Googled Perfumes 2024
Perfume trends in 2024 have been shaped by a powerful mix of nostalgia, social media influence, and evolving consumer preferences. From viral TikTok favorites to timeless designer classics, the most Googled fragrances of the year reveal what people are really wearing, gifting, and craving. Popular search spikes often coincided with influencer endorsements, seasonal campaigns, and growing interest in scent layering.
This year, gourmand, floral, and woody profiles dominated online attention, reflecting a diverse range of moods and personalities in scent selection. Celebrity fragrances held strong, while niche luxury brands saw increased traction among Gen Z and Millennial shoppers. The following list breaks down the ten most searched perfumes in 2024—and what their popularity means for the future of fragrance.
Most Googled Perfumes 2024 (Editor's Choice)
Here are the top 10 most Googled perfumes of 2024, based on search trends, social media buzz, and industry accolades:
1. Dior Sauvage
A perennial favorite, Dior Sauvage continues to dominate global fragrance rankings, securing the top spot in Idealo’s 2024 list, driven by its enduring popularity and widespread acclaim.
2. Burberry Goddess Eau de Parfum
This warm vanilla-lavender blend became a viral sensation on TikTok and was recognized as the Best Gourmand Fragrance by Allure in 2024.
3. Parfums de Marly Delina
A luxurious floral scent featuring Turkish rose and peony, Delina was named Best Floral Fragrance by Allure and consistently garners compliments for its captivating aroma.
4. KAYALI Vanilla 28
Known for its rich vanilla, brown sugar, and tonka bean notes, this fragrance saw a significant surge in popularity during mid-2024, becoming a favorite among gourmand scent enthusiasts.
5. Yves Saint Laurent Libre
A modern classic, Libre combines lavender, orange blossom, and musk, maintaining its status as a top-searched fragrance and a staple in many perfume collections.
6. Creed Aventus
Celebrated for its bold notes of pineapple, birch, and musk, Aventus remains a highly searched and revered fragrance, particularly among male audiences.
7. Ariana Grande Cloud
This celebrity fragrance achieved remarkable success, selling one bottle every 11 seconds at Ulta in 2022, and continues to be a top-searched perfume due to its sweet and airy composition.
8. Tom Ford Black Orchid
A unisex fragrance lauded for its deep, sensual notes of truffle, black orchid, and patchouli, Black Orchid remains a modern classic and a frequent subject of online searches.
9. Miss Dior Eau de Parfum
An enduring favorite, Miss Dior's blend of rose, peony, and musk continues to captivate fragrance enthusiasts, maintaining its popularity and high search rankings.
10. Jean Paul Gaultier Le Male
This iconic fragrance, known for its blend of mint, lavender, and vanilla, remains a staple in men's perfumery and consistently ranks among the most searched scents.
These fragrances have captured the attention of consumers worldwide in 2024, reflecting trends in scent preferences and the influence of social media on fragrance popularity.
Most Googled Perfumes 2024 and Future Implications
Most Googled Perfumes 2024 #1. Dior Sauvage
Dior Sauvage maintained its stronghold in 2024 as the most Googled and purchased men’s fragrance globally. Its consistent presence on top-ranking lists like Beauty Packaging's confirms its wide appeal, particularly due to its rugged freshness and marketing campaigns featuring Johnny Depp. Consumers are drawn to its versatility and bold identity, which blends ambroxan, bergamot, and pepper.
As demand remains high, future iterations or limited editions of Sauvage are likely to command strong sales and dominate seasonal gifting trends. Its sustained popularity may also push Dior to invest further in gender-inclusive fragrances under the Sauvage umbrella.
Most Googled Perfumes 2024 #2. Burberry Goddess Eau de Parfum
Burberry Goddess surged in popularity in 2024, thanks to its viral appeal on TikTok and Gen Z’s obsession with vanilla-based gourmand scents. Winning Allure’s Best Gourmand Fragrance title gave it added credibility, making it a trending search globally. Its notes of vanilla, lavender, and cocoa make it ideal for the younger market that values cozy, sweet, and nostalgic scents.
The rise of “comfort fragrances” suggests that future releases will lean into edible, creamy notes. Burberry may build on this success with companion products or seasonal flankers to maintain momentum.
Most Googled Perfumes 2024 #3. Parfums de Marly Delina
Delina, a niche luxury fragrance, stood out in 2024 not just for its rich rose-forward profile but for its cultural moment as a status symbol scent. Google searches and social media chatter emphasized its role in upscale gifting and bridal perfume selections. Its intricate blend of Turkish rose, lychee, and incense created a signature scent that resonated strongly with Millennial women.
As luxury consumers seek more exclusive and long-lasting perfumes, niche houses like Parfums de Marly will likely see stronger mainstream adoption. Delina’s popularity may pave the way for deeper interest in French haute parfumerie.
Most Googled Perfumes 2024 #4. KAYALI Vanilla 28
KAYALI Vanilla 28 saw a major jump in search volume and sales in 2024, largely driven by influencer shoutouts and the vanilla revival movement. Its blend of brown sugar, vanilla orchid, and tonka bean made it an instant TikTok favorite. Consumers gravitated toward its warmth and layering potential, using it with other fragrances to personalize their scent.
Its popularity signals a shift toward modular fragrance routines where layering is a core part of personal expression. This could push KAYALI to introduce complementary products like hair mists, oils, or rollerballs.
Most Googled Perfumes 2024 #5. Yves Saint Laurent Libre
YSL Libre has consistently performed well, but in 2024 it gained renewed interest due to both celebrity endorsements and consumer preference for lavender-infused florals. Searches for the fragrance spiked during promotional periods and Sephora gift seasons, cementing its mainstream appeal.
Libre's success rests in its balance between femininity and boldness, blending orange blossom, vanilla, and musk. Its popularity hints that future bestsellers will continue merging aromatic freshness with sensual depth. YSL may double down on this DNA across other launches, using Libre as a blueprint for future flankers.
Most Googled Perfumes 2024 #6. Creed Aventus
Creed Aventus held steady as a powerhouse in men’s luxury fragrance, remaining one of the most searched perfumes in 2024. Known for its assertive blend of pineapple, birch, and musk, Aventus appeals to high-income earners seeking prestige in their grooming routine. Google Trends show consistent interest year-round, indicating brand loyalty and word-of-mouth buzz.
As niche and private-label fragrances rise, Aventus represents a stronghold that other premium brands will aim to replicate. Future releases from Creed could branch into bolder or seasonal interpretations to engage younger male audiences.
Most Googled Perfumes 2024 #7. Ariana Grande Cloud
Ariana Grande’s Cloud remained a viral hit in 2024, continuing to sell rapidly at retailers like Ulta thanks to its affordable price and sweet scent profile. Its notes of whipped cream, coconut, and musk earned it comparisons to high-end scents like Baccarat Rouge 540. The fragrance’s popularity across age groups highlights a growing appetite for celebrity-endorsed scents that offer both trendiness and value.
As Ariana continues expanding her beauty empire, fans can expect more variations and layering sets to deepen the brand experience. Cloud's success may also prompt more pop stars to launch affordable luxury fragrances.
Most Googled Perfumes 2024 #8. Tom Ford Black Orchid
Black Orchid stayed relevant in 2024 with a cult following driven by its deep, mysterious profile and luxurious presentation. Its dark floral and earthy notes of truffle, patchouli, and blackcurrant continue to attract unisex fragrance lovers seeking complexity. High search volumes indicate sustained interest from fragrance veterans and new consumers drawn to high-drama scents.
As dark florals gain traction, Tom Ford is well-positioned to introduce more fragrances in this opulent category. The brand may also invest in travel-size or oil-based formats to meet rising demand for concentrated, long-lasting perfume forms.
Most Googled Perfumes 2024 #9. Miss Dior Eau de Parfum
Miss Dior remained a top-searched fragrance in 2024 due to its emotional branding and universally appealing scent of roses, peony, and musk. Dior’s marketing positioned it as a celebration of femininity and joy, making it a favorite among gift buyers and longtime fans.
The fragrance’s timelessness supports its continued success in both department stores and online markets. Its search spikes often align with key gifting moments like Valentine’s Day and Mother’s Day. As a result, Dior may continue releasing seasonal editions with artistic packaging and minor reformulations to keep the line fresh.
Most Googled Perfumes 2024 #10. Jean Paul Gaultier Le Male
Le Male's position as one of 2024’s most Googled fragrances speaks to its iconic status and broad accessibility. Its bold blend of mint, lavender, and vanilla appeals across generations, from Gen Z exploring classics to Gen X maintaining loyalty. The fragrance frequently trends during holiday seasons and Father’s Day promotions, indicating its role as a go-to masculine gift.
With retro scents seeing a comeback, Le Male’s familiarity is a strength that JPG may modernize through limited editions or new bottle designs. This continued popularity underscores the lasting power of '90s-era launches in today’s market.
What the Top Searches Say About the Future of Fragrance
The most Googled perfumes of 2024 reveal more than just popular scents—they highlight shifting consumer behavior, digital influence, and the growing importance of emotional connection in fragrance. From the rise of gourmand notes like vanilla and whipped cream to the ongoing dominance of heritage scents like Sauvage and Le Male, the data points to a market that blends comfort with status. Consumers are now relying heavily on online reviews, TikTok trends, and social media recommendations to guide their fragrance purchases, blurring the line between luxury and accessibility.
As brands respond with limited drops, storytelling campaigns, and layered scent systems, we’re likely to see an even greater personalization in perfume experiences. These trends suggest that in 2025 and beyond, the future of fragrance will be deeply personal, algorithmically visible, and emotionally driven.
Sources:
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