The Positive Scent Project Blog

artisan perfume brand growth
Artisan Perfume Brand Growth 2025
The artisan perfume market is experiencing a renaissance in 2025, driven by consumers who are seeking more than just a pleasant scent—they want identity, emotion, and craftsmanship in a bottle.... Read more...
Natural Perfume Market Size
Natural Perfume Market Size 2025
In 2025, the global natural perfume market is rapidly expanding as consumers prioritize wellness, sustainability, and ingredient transparency. Traditional synthetic fragrances are being replaced by plant-based alternatives that align with... Read more...
refillable perfume market trends
Refillable Perfume Market Trends 2025
In 2025, the refillable perfume market is no longer a niche category—it’s reshaping the fragrance industry from the ground up. Driven by sustainability, personalization, and evolving consumer habits, refillable formats... Read more...
top fragrance ecommerce platforms
Top Fragrance Ecommerce Platforms 2025
In 2025, the fragrance ecommerce landscape is more competitive, diverse, and personalized than ever. With consumers seeking everything from budget-friendly designer scents to niche artisanal fragrances, online platforms have evolved... Read more...
Global Fragrance Export Data
Global Fragrance Export Data 2025
Global fragrance exports continue to play a major role in shaping the beauty and luxury goods industries, with billions of dollars in trade driven by both heritage and emerging markets.... Read more...
Online Fragrance Discovery Stats
Online Fragrance Discovery Stats 2025
In 2025, the way consumers discover fragrances has undergone a dramatic transformation, led by digital innovation, social media influence, and shifting preferences across age groups. Online platforms are no longer... Read more...
Ecommerce Perfume Sales Growth
Ecommerce Perfume Sales Growth 2025
The e-commerce perfume industry is undergoing a remarkable transformation in 2025, fueled by evolving consumer behaviors, technological innovation, and the influence of social media. Shoppers are no longer relying solely... Read more...
Scent Influence on Buying Decisions
Scent Influence on Buying Decisions 2025
In 2025, scent has become far more than a sensory afterthought—it’s a strategic driver of consumer behavior. Fragrance influences how people connect with brands, make purchase decisions, and even experience... Read more...
Millennial Perfume Buying Trends
Millennial Perfume Buying Trends 2025
Millennials are redefining the way perfume is experienced, purchased, and valued in 2025. Unlike past generations who favored signature scents or traditional branding, this group approaches fragrance with a desire... Read more...
Millennial Perfume Buying Trends
Gen Z Fragrance Preferences 2025
Gen Z is reshaping the fragrance industry in 2025 with preferences that break away from tradition and embrace individuality, emotion, and authenticity. Rather than gravitating toward classic floral or heavily... Read more...
Fragrance Return Rate Stats
Fragrance Return Rate Stats 2025
Fragrance returns have become a growing concern for beauty brands navigating the evolving landscape of e-commerce in 2025. As consumers increasingly purchase perfumes online, without the benefit of in-person testing,... Read more...
Perfume Unboxing Behavior
Perfume Unboxing Behavior 2025
Perfume unboxing has transformed from a simple product reveal into an immersive experience that taps into consumers' emotions, creativity, and values. As we look toward 2025, the way fragrance brands... Read more...