The Positive Scent Project Blog

Fragrance Layering Kits Consumer Stats
Fragrance Layering Kits Consumer Stats 2025
Fragrance layering kits are redefining how consumers experience personal scent in 2025. Instead of relying on a single perfume, individuals are curating scent wardrobes, mixing complementary notes across body sprays,... Read more...
Diffusion Device Ownership Stats
Diffusion Device Ownership Stats 2025
In 2025, the global landscape of digital device ownership has evolved into a highly interconnected ecosystem, where nearly every facet of daily life is influenced by smart technology. From smartphones... Read more...
Scented Cleaning Product Trends
Scented Cleaning Product Trends 2025
The scented cleaning product market in 2025 is undergoing a transformation driven by evolving consumer lifestyles, environmental priorities, and emotional connections to scent. Today’s buyers are looking for more than... Read more...
Fragrance-Focused E-tailers Growth Rate
Fragrance-Focused E-tailers Growth Rate 2025
The global fragrance e-commerce market is expanding rapidly in 2025, driven by digital innovation, shifting consumer habits, and the rising demand for personalized scent experiences. With more consumers preferring to... Read more...
Olfactory Branding Recall Rates
Olfactory Branding Recall Rates 2025
In 2025, olfactory branding has solidified its role as a key driver of consumer memory, perception, and behavior. With scent directly linked to the brain’s emotional and memory centers, brands... Read more...
Scent Experience at Retail Stores Stats
Scent Experience at Retail Stores Stats 2025
In 2025, the scent experience at retail stores is no longer a novelty—it’s a strategic tool that shapes consumer perception, influences buying behavior, and enhances brand loyalty. With rising competition... Read more...
Cross-Cultural Scent Preference Studies
Cross-Cultural Scent Preference Studies 2025
In 2025, the global fragrance industry is witnessing a deeper exploration into how cultural backgrounds influence scent preferences. As the market becomes increasingly international, understanding cross-cultural olfactory perception is no... Read more...
Fragrance Perception Based on Color
Fragrance Perception Based on Color 2025
Color and scent are more intertwined than ever in 2025, shaping not just how fragrances are designed but how they’re experienced emotionally. Brands are no longer treating these senses as... Read more...
Sleep Scent Spray Market Data
Sleep Scent Spray Market Data 2025
The global sleep scent spray market is gaining traction in 2025 as consumers increasingly prioritize mental wellness, restorative sleep, and holistic health routines. These sprays, often infused with calming essential... Read more...
Top Fragrance Dupe Search Trends
Top Fragrance Dupe Search Trends 2025
The fragrance world in 2025 is witnessing a dramatic shift as consumer demand for affordable alternatives to luxury scents surges. Fueled by social media, especially TikTok and Instagram, fragrance dupes... Read more...
Scent-Related Skin Sensitivity Data 2025
Scent-Related Skin Sensitivity Data 2025
Scent-related skin sensitivity has become a growing concern in 2025 as consumers demand more transparency, regulation intensifies, and dermatological research advances. Fragrance ingredients—whether synthetic or derived from natural sources—are now... Read more...
Scent Intensity Perception Differences
Scent Intensity Perception Differences 2025
Understanding how people perceive scent intensity is becoming essential in 2025, as fragrance brands adapt to increasingly diverse consumer expectations. Scent perception isn’t universal—what one person finds overwhelming, another might... Read more...