The Positive Scent Project Blog

Fragrance Open Rate in Direct Mail
Fragrance Open Rate in Direct Mail 2025
Direct mail has remained a surprisingly strong marketing channel in 2025, especially for industries like fragrance where sensory experience plays a key role. While digital platforms continue to dominate in... Read more...
Subscription-Based Essential Oil Sales
Subscription-Based Essential Oil Sales 2025
Subscription-based essential oil services have evolved into much more than monthly deliveries—they now reflect personalized wellness journeys, sustainability values, and lifestyle alignment. In 2025, this market continues to grow as... Read more...
Scent Journaling Trend Statistics
Scent Journaling Trend Statistics 2025
Scent journaling is emerging as one of the most personal and emotionally connected wellness practices of 2025. As consumers grow more intentional about their routines, many are turning to fragrance... Read more...
Fragrance and Neuro-Marketing Insights
Fragrance and Neuro-Marketing Insights 2025
Fragrance marketing is entering a transformative era, blending neuroscience, technology, and consumer psychology to influence purchasing decisions in more nuanced ways. In 2025, scent is no longer just a sensory... Read more...
Scent Personalization App User Growth
Scent Personalization App User Growth 2025
The scent personalization app market is undergoing rapid transformation in 2025, fueled by a convergence of AI innovation, wellness trends, and demand for hyper-individualized experiences. Consumers are no longer satisfied... Read more...
Digital Scent Innovation Forecasts
Digital Scent Innovation Forecasts 2025
Digital scent technology is entering a new era in 2025, blending artificial intelligence, biotechnology, and immersive media to create experiences that go beyond sight and sound. From personalized fragrances to... Read more...
Pet-Safe Fragrance Product Statistics
Pet-Safe Fragrance Product Statistics 2025
The pet care industry is experiencing a powerful transformation in 2025, driven by growing consumer awareness of ingredient safety and the humanization of pets. As more households treat pets as... Read more...
Mood-Scent Matching Trend Data
Mood-Scent Matching Trend Data 2025
Mood-scent matching has become one of the most dynamic trends in fragrance for 2025, reshaping how consumers interact with scent on an emotional and personal level. Rather than choosing perfumes... Read more...
Fragrance Gift Set Buying Stats
Fragrance Gift Set Buying Stats 2025
The fragrance gift set market in 2025 is evolving rapidly, driven by shifts in consumer behavior, digital commerce, and cultural preferences. Gift sets, once primarily reserved for holidays or special... Read more...
Multi-Note Perfume Popularity Metrics
Multi-Note Perfume Popularity Metrics 2025
In 2025, the fragrance industry continues to thrive on complexity and diversity, driven by perfumes that blend multiple scent notes to create unique olfactory experiences. Consumers are increasingly favoring multi-note... Read more...
Scent Preservation Packaging Trends
Scent Preservation Packaging Trends 2025
Scent preservation packaging is becoming a cornerstone of innovation in the fragrance industry as brands respond to shifting consumer expectations around sustainability, functionality, and experience. In 2025, the focus is... Read more...
Environmental Impact of Synthetic Fragrance Stats
Environmental Impact of Synthetic Fragrance Stats 2025
The environmental impact of synthetic fragrances is becoming harder to ignore as consumer awareness and scientific research uncover their hidden costs. From contributing to air and water pollution to threatening... Read more...