The Positive Scent Project Blog

Beauty eCommerce Sales Growth
Beauty eCommerce Sales Growth Statistics 2025
The beauty eCommerce sector is experiencing rapid growth, driven by changing consumer behaviors, advancements in technology, and the increasing importance of social commerce. In 2025, this industry is set to... Read more...
Scented Body Mist Growth Trends
Scented Body Mist Growth Trends 2025
The body mist category is experiencing a resurgence in 2025, driven by evolving consumer preferences, digital influence, and ingredient innovation. As younger demographics embrace fragrance as part of their daily... Read more...
Beauty Product Scent Sensitivity Statistics
Beauty Product Scent Sensitivity Statistics 2025
Scent sensitivity is becoming a defining factor in how consumers choose beauty products in 2025. As more people report irritation, allergic reactions, or health effects from fragranced items, the demand... Read more...
Custom Blend Fragrance Beauty Service Trends
Custom Blend Fragrance Beauty Service Trends 2025
The custom blend fragrance market is rapidly evolving as consumers demand more personalized, expressive beauty experiences in 2025. Shoppers are no longer satisfied with mass-produced scents—they’re seeking signature blends that... Read more...
Fragrance Reapplication Beauty Product Stats
Fragrance Reapplication Beauty Product Stats 2025
Fragrance reapplication is becoming a defining behavior in beauty routines across 2025. As consumers seek more than just long-lasting scents, the emphasis is shifting toward on-the-go touch-ups, mood-based rituals, and... Read more...
Beauty Brand Fragrance Licensing Growth
Beauty Brand Fragrance Licensing Growth 2025
Fragrance licensing is driving some of the most dynamic growth in the beauty industry in 2025. As consumers seek both prestige and personal identity in their scent choices, beauty brands... Read more...
Top-Selling Fragrance-Infused Body Butters
Top-Selling Fragrance-Infused Body Butters 2025
Fragrance-infused body butters have become an essential part of personal care routines in 2025, blending deep hydration with lasting scent experiences. Consumers are no longer satisfied with simple moisturization—they’re seeking... Read more...
Scent Claims on Beauty Product Packaging
Scent Claims on Beauty Product Packaging 2025
Scent claims on beauty product packaging have evolved dramatically by 2025, reflecting broader shifts in consumer values, wellness priorities, and sustainability expectations. Fragrance is no longer just an added touch—it’s... Read more...
Fragrance Penetration in Men’s Grooming Kits
Fragrance Penetration in Men’s Grooming Kits 2025
Fragrance has become a defining feature in men’s grooming kits in 2025, blending personal expression with daily routine. As grooming habits evolve beyond hygiene, scent is now seen as an... Read more...
Hybrid Skincare-Fragrance Product Trends
Hybrid Skincare-Fragrance Product Trends 2025
In 2025, the line between skincare and fragrance is blurring, giving rise to a new wave of hybrid products that offer both functional and sensorial benefits. Consumers are no longer... Read more...
Scented Beauty Wipes Consumer Behavior
Scented Beauty Wipes Consumer Behavior 2025
Scented beauty wipes have evolved from simple convenience items into essential tools in modern skincare routines. In 2025, consumer behavior around these products is being shaped by preferences for sustainability,... Read more...
Beauty Box Fragrance Sampling Rates
Beauty Box Fragrance Sampling Rates 2025
Fragrance sampling through beauty boxes has become a key strategy in 2025 for both emerging and established perfume brands. As consumers grow more selective and cost-conscious, they’re seeking low-commitment ways... Read more...