Scented Moisturizer Market Size 2025
Scented moisturizers are quickly becoming a cornerstone of both the skincare and personal fragrance markets in 2025. Consumers are seeking products that not only hydrate the skin but also offer a sensorial experience that aligns with their mood, lifestyle, or even time of day. As wellness-driven beauty continues to rise, scented moisturizers serve as an ideal hybrid—delivering both self-care and daily utility.
Market growth across moisturizers, body lotions, and fragrances points to strong demand for multifunctional products. Brands that integrate high-quality hydration with subtle, mood-enhancing scents are thriving across both mass and premium segments. This report highlights ten key statistics that reflect how the scented moisturizer market is evolving, along with what these trends suggest for the future.
Scented Moisturizer Market Size 2025 (Editor's Choice)
Based on consumer reviews, brand reputation, and product popularity, here are ten top-rated scented moisturizers available in the Philippines:
1. Nivea Oil Infused Lotion Cherry Blossom & Jojoba Oil
Price: ₱403.95
Rating: 4.7 (4,000 reviews)
Available at: Amazon.com and other retailers
2. Sephora Collection Scented Moisturizing Body Lotion Cherry Blossom
Price: ₱620.00
Rating: 4.7 (189 reviews)
Available at: Sephora Philippines
3. Jergens Lavender Body Butter Moisturizer
Price: ₱330.00
Rating: 4.6 (430 reviews)
Available at: Shopee and other retailers
4. Victoria's Secret Love Spell Body Lotion
Price: ₱932.74
Rating: 4.6 (4,900 reviews)
Available at: Amazon.com and other retailers
5. Jo Malone London Nectarine Blossom & Honey Body & Hand Lotion
Price: ₱4,250.00
Rating: 4.7 (209 reviews)
Available at: Rustan's and other retailers
6. The Body Shop Satsuma Body Butter
Price: ₱350.00
Rating: 4.5 (1,200 reviews)
Available at: The Body Shop
7. Neutrogena Hydro Boost Water Gel
Price: ₱682.00
Rating: 4.8 (113,000 reviews)
Available at: Shopee and other retailers
8. Aveeno Daily Moisturizing Lotion
Price: ₱699.00
Rating: 4.7 (61,000 reviews)
Available at: Eshopping Philippines
9. CeraVe Moisturizing Cream
Price: ₱750.18
Rating: 4.8 (79,000 reviews)
Available at: Amazon.com and other retailers
10. First Aid Beauty Ultra Repair Cream
Price: ₱1,050.00
Rating: 4.5 (26,000 reviews)
Available at: Shopee and other retailers
These products are praised for their hydrating properties and pleasant scents, catering to various skin types and preferences.
Scented Moisturizer Market Size 2025 and Future Implications
Scented Moisturizer Market Size 2025 #1. Global Moisturizer Market Size (Fortune Business Insights)
The global moisturizer market is projected to grow from USD 11.47 billion in 2025 to USD 16.71 billion by 2032. This steady increase reflects rising consumer awareness of skincare routines and the expanding product diversity targeting specific skin concerns. Scented moisturizers are benefiting from this growth as consumers increasingly seek products that combine functionality with sensorial experiences. The inclusion of natural and botanical fragrances in moisturizers is expected to attract eco-conscious buyers, especially younger demographics. Brands that emphasize gentle yet aromatic formulations are likely to dominate shelf space in both physical and digital retail environments.
Scented Moisturizer Market Size 2025 #2. Body Lotions Market Growth (The Business Research Company)
The body lotions market is forecast to hit USD 88.12 billion in 2025, propelled by a CAGR of 11.6%. This robust growth is largely attributed to evolving consumer preferences for all-in-one skincare products, including scented options that double as fragrance substitutes. Emerging markets in Asia-Pacific and Latin America are also driving demand, as increasing disposable incomes fuel personal care purchases. Brands investing in localized scent profiles and region-specific ingredients could capture greater market share. Looking ahead, body lotions with long-lasting fragrance retention may become a differentiating factor for consumer loyalty.
Scented Moisturizer Market Size 2025 #3. Global Fragrance Market Value (MarkNtel Advisors)
The fragrance market is expected to grow from USD 66.59 billion in 2024 to USD 98.32 billion by 2030. This trend signals increasing integration of fragrance elements across non-perfume categories, including skincare and body care. Scented moisturizers are capitalizing on this by delivering fragrance-forward experiences while providing hydration. The fusion of aromatherapy and skincare may drive further product development in this hybrid space. Companies aligning with wellness narratives and using clean-label scents will likely attract repeat buyers in saturated markets.
Scented Moisturizer Market Size 2025 #4. Custom Market Insights – Moisturizer Market Press Release
According to Custom Market Insights, the global moisturizer market is advancing due to higher demand for functional skincare and expanding e-commerce channels. Scented variations are a growing subsegment as shoppers look for mood-enhancing self-care products. With more consumers layering fewer but multifunctional products, scented moisturizers serve as both hydrators and light fragrance substitutes. This supports growth in minimalist skincare trends, especially among Gen Z. The future will likely favor brands that combine hydration, scent, and eco-conscious packaging.
Scented Moisturizer Market Size 2025 #5. Moisturizing Cream Market Size (Global Growth Insights)
The moisturizing cream market is projected to grow steadily through 2025, driven by the increasing popularity of creams that lock in moisture while offering added fragrance appeal. Scented creams are being marketed not just for skincare but also as part of a relaxing nighttime or post-shower ritual. Products using calming scents like lavender or chamomile are particularly well-received. This positions scented moisturizers as wellness products, not just cosmetic ones. Expect to see more cross-category marketing between skincare and fragrance sectors.
Scented Moisturizer Market Size 2025 #6. Body Lotion Market Forecast (GlobeNewswire)
A 2025 GlobeNewswire report predicts the body lotion market will reach USD 190.9 billion by 2030. This reflects not just higher consumption but also innovation in formulation and fragrance. Consumers are increasingly expecting lotions to offer therapeutic and mood-enhancing qualities, such as sleep support or stress relief through scent. Brands creating product lines inspired by perfumery or aromatherapy could lead the premium market segment. Scents derived from natural oils and flowers are expected to gain even more traction in upcoming launches.
Scented Moisturizer Market Size 2025 #7. Fragrance Market Trends (Congruence Market Insights)
The fragrance market's continued growth points to opportunities beyond traditional perfumes, with skincare leading the charge in integrating subtle scent experiences. Scented moisturizers are key beneficiaries, offering lightweight fragrance that complements but doesn’t compete with perfumes. This aligns with consumer preferences for layering products without scent clashing. Subtle, skin-close scents are likely to dominate, especially those marketed as gender-neutral or clean. Brands that master balance in fragrance intensity will stand out in a crowded skincare aisle.
Scented Moisturizer Market Size 2025 #8. Global Skincare Market Expansion (Statista)
Statista reports that the global skincare market will continue its upward trajectory in 2025, with moisturizers representing a dominant category. Within that space, scented products are emerging as a way to differentiate in a function-heavy market. Fragrance in skincare is no longer seen as merely decorative; it's now associated with emotional benefits like mood lifting or calming effects. This dual purpose is expected to increase consumer willingness to spend more on scented variants. Brands that tie fragrance choices to emotional wellness will likely win greater consumer loyalty.
Scented Moisturizer Market Size 2025 #9. Body Lotion Market Demand (Mordor Intelligence)
Mordor Intelligence highlights growing demand for body lotions as consumers prioritize daily body care alongside facial routines. Scented body lotions that complement or extend the life of perfumes are increasingly being marketed as layering products. This opens opportunities for brands to create scent-coordinated lines across body and fragrance categories. Functional scent—like citrus for energy or vanilla for comfort—will continue gaining attention. Companies that master the balance between scent quality and skin sensitivity will command higher price points.
Scented Moisturizer Market Size 2025 #10. Skincare Products Market (Grand View Research)
Grand View Research projects strong growth in the global skincare products market, with scented moisturizers playing a key role in premium product development. As personalization becomes a top consumer expectation, brands are introducing fragrance profiles tailored to skin type, lifestyle, and mood. This shift supports the rise of boutique and indie labels offering small-batch, fragranced skincare. In the future, AI-powered product customization based on scent preference may become a retail norm. Digital scent sampling tools could revolutionize how scented moisturizers are purchased online.
Future Outlook: Scent Meets Skincare in 2025 and Beyond
The rise of scented moisturizers reflects a broader shift in how consumers view skincare—not just as a necessity, but as a daily ritual that blends functionality with emotional well-being. As market data shows, categories like body lotions, moisturizing creams, and fragrance-infused skincare are growing in tandem, suggesting that hybrid products are here to stay.
Moving forward, innovation will likely center around clean ingredients, sustainable packaging, and personalized scent experiences that cater to specific moods or lifestyles. This opens the door for brands to go beyond skin hydration and step into the realm of sensorial care. For companies willing to invest in both skin science and scent storytelling, the opportunity to lead this evolving market is wide open.
Sources:
- https://www.fortunebusinessinsights.com/moisturizer-market-103869
- https://www.thebusinessresearchcompany.com/report/body-lotions-global-market-report
- https://www.marknteladvisors.com/research-library/fragrances-market.html
- https://www.custommarketinsights.com/press-releases/moisturizer-market-size
- https://www.globalgrowthinsights.com/market-reports/moisturizing-cream-market-105996
- https://www.globenewswire.com/news-release/2025/02/12/3025013/28124/en/Lotion-in-Motion-Trends-Driving-the-190-Billion-Body-Lotions-Industry-Forward-2025-2030.html
- https://www.congruencemarketinsights.com/report/fragrance-market