Prestige Scented Skincare Growth 2025
The prestige scented skincare segment is expanding rapidly in 2025 as consumers seek luxurious, multisensory routines that combine effectiveness with indulgence. More buyers are gravitating toward products that not only deliver visible results but also offer soothing or signature fragrances that elevate the overall skincare experience. Scent has become a powerful emotional driver in purchasing decisions, transforming everyday skincare into a self-care ritual.
As brands race to meet this demand, they’re blending innovative formulas with carefully curated fragrance notes that evoke comfort, elegance, and well-being. This shift is especially evident in the prestige category, where storytelling, scent, and science converge. The following products represent some of the fastest-growing names in scented skincare this year.
Prestige Scented Skincare Growth 2025 (Editor's Choice)
In 2025, the prestige skincare market is experiencing significant growth, particularly in products that combine luxurious scents with effective skincare benefits. This trend is driven by consumer demand for multisensory experiences and holistic self-care routines. The luxury skincare market is projected to grow from $23.99 billion in 2024 to $26.32 billion in 2025, at a compound annual growth rate (CAGR) of 9.7%.
Here are the top 10 prestige scented skincare products leading this growth in 2025:
1. Dior Prestige L’Huile Souveraine Serum-In
A luxurious serum infused with the scent of Rose de Granville, offering deep nourishment and revitalization. Its rich texture and fragrance provide a spa-like experience at home.
2. La Mer The Moisturizing Cream
Renowned for its healing properties and subtle marine-inspired scent, this cream delivers deep hydration and a sense of indulgence.
3. Guerlain Orchidee Imperiale The Essence-In-Lotion
Combining the delicate fragrance of orchids with anti-aging benefits, this lotion prepares the skin for subsequent treatments while providing a luxurious sensory experience.
4. Pat McGrath Labs Divine Blush Legendary Glow Colour Balm
This multi-use balm offers a hint of color and a radiant glow, accompanied by a subtle, pleasant scent, enhancing both appearance and mood.
5. Supergoop! Glow Stick SPF 50
A sunscreen that doubles as a highlighter, leaving a dewy finish and a refreshing scent, making sun protection a delightful part of your skincare routine.
6. NARS Blush
While primarily a makeup product, NARS blushes are known for their silky texture and subtle fragrance, adding a touch of luxury to your beauty regimen.
7. NYX Professional Makeup Buttermelt Glaze Soft Glow Skin Tint SPF30
This skin tint offers light coverage with a buttery texture and a gentle scent, providing a natural glow and sun protection.
8. Beauty of Joseon Glow Serum
Infused with traditional Korean herbal ingredients, this serum offers a subtle herbal scent and promotes a radiant complexion.
9. Prestige Rejuvenating Set
A comprehensive skincare set that combines effective ingredients with a soothing fragrance, aiming to rejuvenate and refresh the skin.
10. HD Blend Complete Set
This set includes various products designed to work together, each with a pleasant scent, to provide a complete skincare routine that feels both effective and indulgent.
These products exemplify the trend of integrating fragrance into skincare, enhancing the overall user experience. As consumers continue to seek products that offer both efficacy and sensory pleasure, the prestige scented skincare market is poised for continued growth.
Prestige Scented Skincare Growth 2025 and Future Implications
Prestige Scented Skincare Growth 2025 #1. Dior Prestige L’Huile Souveraine Serum-In
Dior’s Prestige line has seen a surge in interest, particularly the L’Huile Souveraine Serum-In, which blends high-end skincare performance with a signature floral scent. Consumers are drawn to the emotional comfort provided by the Rose de Granville fragrance, linking scent with results-driven skincare. The product’s rich, sensory profile makes it ideal for nighttime rituals and luxury gifting. As wellness merges with indulgence, more brands are expected to follow Dior’s lead in fusing heritage botanicals with fragrance identity.
Prestige Scented Skincare Growth 2025 #2. La Mer The Moisturizing Cream
La Mer continues to lead in the luxury skincare category, with its Moisturizing Cream maintaining top-tier status due to its marine-inspired scent and transformative effects. Its subtle fragrance enhances the ritual of application, tying scent to skin restoration. As consumers prioritize both efficacy and self-care ambiance, La Mer’s consistent performance positions it to gain new audiences through limited editions and scented variations. The brand’s ability to balance science and sensory pleasure signals continued dominance in the prestige category.
Prestige Scented Skincare Growth 2025 #3. Guerlain Orchidee Imperiale The Essence-In-Lotion
Guerlain’s Orchidee Imperiale Essence-In-Lotion represents a growing segment of luxe skincare boosted by rare botanicals and fragrance storytelling. The orchid-based scent adds to the product’s prestige, while the formula targets skin renewal. This dual appeal enhances consumer loyalty and opens doors for premium expansion in Asian markets, where orchid symbolism carries deep value. Guerlain’s fusion of botanical luxury and olfactory artistry sets a template for prestige product launches in the coming years.
Prestige Scented Skincare Growth 2025 #4. Pat McGrath Labs Divine Blush Legendary Glow Colour Balm
This multi-tasking balm combines radiant skin enhancement with a gentle fragrance, elevating it beyond typical color cosmetics. Its scent component supports emotional appeal while encouraging repeat use in morning routines. The popularity of hybrid skincare-makeup items signals a shift toward more lifestyle-oriented beauty purchases. As boundaries blur between categories, prestige brands that incorporate scent will attract consumers looking for simplified yet luxurious routines.
Prestige Scented Skincare Growth 2025 #5. Supergoop! Glow Stick SPF 50
Supergoop!’s Glow Stick is a standout for adding fragrance and radiance to sun protection—once a utilitarian product category. Its refreshing scent makes reapplication more pleasant, especially in warmer climates, encouraging consistent use. The brand’s success shows how sensory upgrades can drive growth in functional products. Future SPF launches are likely to incorporate signature scents to keep consumers engaged year-round.
Prestige Scented Skincare Growth 2025 #6. NARS Blush
NARS remains a mainstay in luxury beauty, with its iconic blush line offering a hint of fragrance that enhances user experience. Though the scent is understated, it contributes to the brand’s identity as chic and wearable. Consumers view the product as more than makeup—it’s part of a sensory ritual. With scent memory playing a larger role in consumer preferences, makeup brands like NARS are poised to elevate their ranges with refined aromatic elements.
Prestige Scented Skincare Growth 2025 #7. NYX Professional Makeup Buttermelt Glaze Soft Glow Skin Tint SPF30
NYX’s Buttermelt Glaze Skin Tint brings SPF protection, color tint, and a creamy, scented formula into one accessible luxury product. Its affordability and soft fragrance appeal to Gen Z shoppers who value experience alongside effectiveness. As budget-conscious consumers explore prestige-adjacent products, scent becomes a key differentiator in this hybrid space. Brands that deliver both sensorial and skincare benefits without the luxury price tag will likely capture market share.
Prestige Scented Skincare Growth 2025 #8. Beauty of Joseon Glow Serum
This K-beauty favorite combines traditional ingredients with a subtle herbal scent, reflecting a growing demand for culturally rooted skincare experiences. The fragrance enhances the ritualistic nature of the serum’s application, aligning with holistic skincare philosophies. As consumers seek meaning and mindfulness in beauty routines, formulas like this offer depth beyond surface-level results. The continued rise of K-beauty will push Western brands to adopt more intentional, scented formulations.
Prestige Scented Skincare Growth 2025 #9. Prestige Rejuvenating Set
This full-system skincare set includes exfoliants, toners, and creams with coordinated, gentle fragrances that signal freshness and renewal. The scent profile encourages consistent use and emotional attachment to the routine. Bundled sets with fragrance continuity are becoming popular among consumers looking for complete experiences. Expect more prestige brands to curate multi-step systems where scent acts as the throughline across products.
Prestige Scented Skincare Growth 2025 #10. HD Blend Complete Set
The HD Blend Complete Set is positioned as a professional-grade skincare collection, elevated by its calming, spa-like scent. Each product in the set is designed to work synergistically, with fragrance enhancing both relaxation and brand identity. This cohesion supports brand trust and encourages upselling of complementary items. As spa culture merges with at-home rituals, scent will become a cornerstone of product cohesion and customer retention.
The Future of Prestige Scented Skincare in 2025 and Beyond
As prestige skincare continues to evolve, scent is no longer just an added benefit—it’s becoming a defining feature of luxury beauty. Consumers are prioritizing products that make them feel pampered and emotionally connected through fragrance, not just those with visible results. Brands that succeed in this space will be those that treat scent as part of the skincare formula, not an afterthought.
We’re likely to see more curated product sets, heritage botanical ingredients, and collaborations with perfumers to create signature aromas. The fusion of sensorial delight and skin science is setting a new standard, and scented skincare is poised to dominate the luxury market well into the future.
Sources:
-
Dior Prestige L’Huile Souveraine Serum-In
https://www.dior.com/en_int/beauty/products/dior-prestige-Y0672330.html -
La Mer The Moisturizing Cream
https://www.neimanmarcus.com/p/la-mer-creme-de-la-mer-moisturizing-cream-2-oz-prod17480 -
Guerlain Orchidee Imperiale The Essence-In-Lotion
https://www.guerlain.com/us/en-us/p/orchidee-imperiale-the-essence-lotion-concentrate-P061894.html -
Pat McGrath Labs Divine Blush Legendary Glow Colour Balm
https://www.sephora.com/product/divine-cream-blush-legendary-glow-color-balm-P506540 -
Supergoop! Glow Stick SPF 50
https://supergoop.com/products/glow-stick-sunscreen -
NARS Blush
https://www.narscosmetics.com/USA/blush -
NYX Professional Makeup Buttermelt Glaze Soft Glow Skin Tint SPF30
https://www.nyxcosmetics.com/face/foundation/buttermelt-glaze-spf-skin-tint/NYX_1127.html -
Beauty of Joseon Glow Serum
https://beautyofjoseon.com/products/glow-serum-propolis-niacinamide -
Prestige Rejuvenating Set
https://www.filipinoskincareusa.com/product-page/prestige-international-rejuvenating-set -
HD Blend Complete Set
https://us.iconiclondoninc.com/collections/hd-blend-collection