Cruelty-Free Beauty Market Size For 2025
The cruelty-free beauty market is experiencing rapid growth as consumers become more mindful of the ethical and environmental impact of their purchases. Shoppers are actively seeking products that are not tested on animals and formulated with plant-based or vegan ingredients. This shift is especially strong among younger demographics, who prioritize transparency, clean labels, and corporate values. As a result, both indie brands and major beauty companies are investing in cruelty-free formulations and third-party certifications.
The market is being shaped not only by consumer demand but also by evolving global regulations that increasingly restrict animal testing. The following statistics highlight how the cruelty-free and vegan beauty segments are projected to perform in 2025 and what that means for the future of the industry.
Cruelty-Free Beauty Market Size For 2025 (Editor's Choice)
Here are the top 10 cruelty-free beauty market segments projected for 2025, based on the latest industry data and forecasts:
1. Vegan Cosmetics Market
The vegan cosmetics market is expected to reach USD 71.51 billion in 2025, with a CAGR of 6.3% through 2032. Growth is driven by rising demand for plant-based and ethical beauty products.
2. Cruelty-Free Cosmetics Market
By 2025, the cruelty-free cosmetics market is projected to hit USD 7.83 billion. It’s expanding at a 6.2% CAGR due to growing interest in vegan and non-comedogenic skincare.
3. Cruelty-Free Makeup Market
The cruelty-free makeup market size will climb to USD 6.88 billion in 2025, with an 8.4% CAGR. Ethical beauty practices and clean-label makeup are driving sales.
4. Cruelty-Free Beauty Product Market
This segment is expected to reach USD 7.20 billion in 2025, growing at a 9.1% CAGR through 2033. Demand is boosted by innovations and consumer preference for ethical beauty.
5. Cruelty-Free Cosmetics Market (Alternate Estimate)
An alternate estimate places the cruelty-free cosmetics market at USD 6.93 billion by 2025. It’s growing at 3.4% as awareness of animal-free testing rises.
6. Vegan Cosmetics Market (Alternate Estimate)
Another report forecasts the vegan cosmetics market to reach USD 19.59 billion in 2025. A CAGR of 7.3% is driven by health, environmental, and ethical trends.
7. Vegan Cosmetics Market (IMARC Group Estimate)
IMARC estimates the vegan cosmetics market will reach USD 18.36 billion by 2025. Expansion of veganism and emphasis on ethical sourcing are fueling growth.
8. Cruelty-Free Cosmetics Market (Congruence Insight)
This market will hit USD 16.37 billion in 2025, with a CAGR of 6.7%. Growth stems from ethical consumerism and alternatives to animal testing.
9. Cruelty-Free Cosmetics Market (NCN Estimate)
Another estimate places the cruelty-free cosmetics segment at USD 6.93 billion in 2025. It’s backed by consumer preference for sustainable beauty products.
10. Vegan Cosmetics Market (Grand View Research)
According to Grand View Research, the vegan cosmetics market will be valued at USD 18.25 billion in 2025. Growing awareness of animal cruelty is increasing demand.
Cruelty-Free Beauty Market Size For 2025 and Future Implications
Cruelty-Free Beauty Market Size For 2025 #1. Vegan Cosmetics Market to Reach USD 71.51 Billion in 2025
The vegan cosmetics market is forecasted to grow to USD 71.51 billion by 2025, driven by rising demand for plant-based and ethical products. Consumers are becoming more conscious of the ingredients in their beauty products, favoring cruelty-free and environmentally friendly options. This trend is further reinforced by a broader shift toward sustainable consumption and transparency in labeling. As regulations tighten around animal testing, brands that prioritize vegan formulas are expected to dominate shelves. Looking ahead, this growth could push traditional brands to reformulate products or lose ground in a rapidly evolving market.
Cruelty-Free Beauty Market Size For 2025 #2. Cruelty-Free Cosmetics Market Valued at USD 7.83 Billion by 2025
The global cruelty-free cosmetics market is projected to reach USD 7.83 billion in 2025. Growth is fueled by a shift in consumer values favoring clean ingredients, ethical sourcing, and no animal testing. Millennials and Gen Z, in particular, are pushing demand for brands that align with their values. This trend signals increasing pressure on mainstream companies to adopt cruelty-free practices or risk public backlash. As certification standards become more robust, consumers may begin to favor verified cruelty-free brands over those with ambiguous claims.
Cruelty-Free Beauty Market Size For 2025 #3. Cruelty-Free Makeup Market to Hit USD 6.88 Billion in 2025
By 2025, the cruelty-free makeup market is expected to reach USD 6.88 billion. Consumers are prioritizing beauty products that reflect ethical practices without compromising performance. The rise of social media and influencer culture has helped amplify cruelty-free messaging and sway buyer behavior. This market segment is likely to attract more investment and innovation, particularly from indie and emerging brands. Long-term, legacy beauty brands may need to rebrand or diversify their lines to stay competitive.
Cruelty-Free Beauty Market Size For 2025 #4. Cruelty-Free Beauty Product Market Estimated at USD 7.20 Billion
Cruelty-free beauty products are projected to be worth USD 7.20 billion in 2025. Innovations in clean chemistry and plant-based alternatives are accelerating this market’s growth. Consumers are paying close attention not just to product claims, but to company values and supply chain ethics. As a result, transparency and traceability will become key differentiators. Moving forward, brands with credible cruelty-free credentials will benefit from stronger customer loyalty.
Cruelty-Free Beauty Market Size For 2025 #5. Alternate Cruelty-Free Cosmetics Market Size: USD 6.93 Billion
Another analysis puts the 2025 cruelty-free cosmetics market at USD 6.93 billion. While slightly lower than other forecasts, it still indicates steady growth driven by ethical shopping habits. The rise in online reviews and consumer watchdog platforms has made it easier for buyers to research brands’ cruelty-free status. This transparency is forcing more companies to reevaluate their product development and testing methods. Expect increased scrutiny and third-party certification to become standard in the next wave of product launches.
Cruelty-Free Beauty Market Size For 2025 #6. Vegan Cosmetics Market May Reach USD 19.59 Billion by 2025
An alternative estimate projects the vegan cosmetics market to grow to USD 19.59 billion by 2025. The demand is being driven by health-conscious consumers looking for clean, non-toxic beauty solutions. Veganism is no longer a dietary preference but a lifestyle choice impacting purchasing across categories. This shift opens opportunities for cross-sector partnerships and wellness-focused branding. Looking ahead, expect more skincare and haircare brands to explore vegan formulations beyond makeup.
Cruelty-Free Beauty Market Size For 2025 #7. IMARC Forecast: Vegan Cosmetics Market at USD 18.36 Billion
According to IMARC Group, the vegan cosmetics market will reach USD 18.36 billion in 2025. The market is being shaped by the increasing adoption of vegan lifestyles, particularly among younger consumers. Additionally, retailers are giving more shelf space to vegan-certified lines, helping to normalize them. With strong demand, more established companies are acquiring vegan beauty startups to stay relevant. As this momentum builds, non-vegan offerings may gradually be phased out in favor of cruelty-free alternatives.
Cruelty-Free Beauty Market Size For 2025 #8. Cruelty-Free Cosmetics Market Estimated at USD 16.37 Billion
Congruence Market Insights predicts the cruelty-free cosmetics market will grow to USD 16.37 billion by 2025. Consumers are gravitating toward brands that offer both high-quality and ethical products. Social pressure and activism are key influences, creating urgency among companies to publicly commit to cruelty-free standards. This creates a competitive edge for brands that can provide credible certifications and clear communication. Future growth is likely to come from regions like Asia-Pacific, where cruelty-free is gaining traction.
Cruelty-Free Beauty Market Size For 2025 #9. NCN Estimate: Cruelty-Free Cosmetics to Reach USD 6.93 Billion
News Channel Nebraska reports that cruelty-free cosmetics will reach USD 6.93 billion in 2025. While similar to other projections, this figure emphasizes the market’s consistency across data sources. The emphasis on ethical sourcing, combined with regulatory momentum, supports steady growth. Consumer watchdogs and online communities are playing a vital role in holding brands accountable. In the long term, cruelty-free will shift from niche preference to a standard expectation in beauty retail.
Cruelty-Free Beauty Market Size For 2025 #10. Grand View Research: Vegan Cosmetics at USD 18.25 Billion
Grand View Research estimates the vegan cosmetics market will be valued at USD 18.25 billion in 2025. Rising awareness of animal cruelty, along with a desire for sustainable and natural ingredients, is driving the shift. Brands are being pushed to reformulate legacy products to meet vegan standards or launch entirely new product lines. The wellness trend is also contributing, as consumers connect skincare with overall health. Expect the vegan beauty space to expand into SPF, anti-aging, and multifunctional formulas.
Ethical Beauty Is Reshaping the Global Cosmetics Landscape
The data shows that cruelty-free and vegan beauty products are no longer niche—they're becoming foundational to the industry’s future. As these markets continue to grow, consumer expectations will push brands to prioritize transparency, ethical sourcing, and sustainability across their entire value chain.
Companies that fail to adapt may lose relevance, while those that lead with authenticity and accountability are likely to capture long-term loyalty. Retailers and investors are also responding to this shift, channeling more support toward brands that align with ethical values. With multiple projections confirming strong upward trends, cruelty-free beauty is clearly more than a trend—it’s a new standard.
Sources:
- https://www.coherentmarketinsights.com/market-insight/vegan-cosmetics-market-5437
- https://www.marketresearchfuture.com/reports/cruelty-free-cosmetics-market-3825
- https://www.thebusinessresearchcompany.com/report/cruelty-free-makeup-global-market-report
- https://www.linkedin.com/pulse/cruelty-free-beauty-product-market-key-trends-growth-n3rlf
- https://www.globalgrowthinsights.com/market-reports/cruelty-free-cosmetics-market-106044
- https://www.thebusinessresearchcompany.com/report/vegan-cosmetics-global-market-report
- https://www.imarcgroup.com/vegan-cosmetics-market
- https://www.congruencemarketinsights.com/report/cruelty-free-cosmetics-market
- https://www.grandviewresearch.com/press-release/global-vegan-cosmetics-market