Celebrity Perfume Brand Sales 2025
In 2025, celebrity perfume brands are not just thriving—they’re evolving. No longer limited to quick cash-grab endorsements, today’s celebrity fragrances reflect personal stories, curated scent profiles, and social media-fueled fandoms. From pop stars like Ariana Grande and Billie Eilish to beauty moguls like Rihanna and Kylie Jenner, these figures are using their influence to create perfumes that double as emotional extensions of their brand.
Sales are being driven by strategic retail partnerships, online exclusives, and viral moments across TikTok and Instagram. Consumers, especially Gen Z and Millennials, are choosing scents that feel aligned with identity, memory, and mood. The following list showcases the top-selling celebrity perfume brands of the year and why their impact goes far beyond the bottle.
Celebrity Perfume Brand Sales 2025 (Editor's Choice)
As of April 2025, the celebrity fragrance market continues to thrive, with several brands achieving remarkable sales and popularity. Here's a curated list of the top 10 best-selling celebrity perfume brands this year:
1. Ariana Grande Fragrances
Ariana Grande's perfume line, particularly "Cloud" and "Sweet Like Candy," remains a fan favorite. Known for their sweet, gourmand scents, these fragrances offer luxury at an affordable price point, contributing to their sustained success.
2. Billie Eilish – "Your Turn"
Billie Eilish's latest release, "Your Turn," showcases a sophisticated blend of cardamom, peach skin, and sandalwood. Its unique composition has garnered significant attention, solidifying Eilish's position in the fragrance industry
3. Rihanna – Fenty Beauty
Rihanna's Fenty Beauty continues to make waves in the beauty sector. While specific fragrance sales figures are not detailed, the brand's overall success suggests a strong performance in its perfume offerings.
4. Selena Gomez – Rare Beauty
Rare Beauty, founded by Selena Gomez, has been recognized among influential celebrity-owned brands. Though primarily known for cosmetics, its fragrance line contributes to its comprehensive beauty portfolio.
5. Bella Hadid – Ôrebella
Bella Hadid's Ôrebella has emerged as a notable player in the celebrity fragrance market. Its innovative approach and Hadid's influence have propelled its popularity.
6. Addison Rae Fragrance
Addison Rae's entry into the fragrance world has been met with enthusiasm, especially among younger demographics. Her brand's appeal lies in its fresh and youthful scent profiles.
7. Kylie Jenner – Kylie Cosmetics
Kylie Jenner's Kylie Cosmetics, while primarily makeup-focused, has ventured into fragrances. The brand's strong market presence hints at successful perfume sales.
8. Jennifer Lopez – "Promise"
Jennifer Lopez's "Promise" offers a balanced fragrance with notes of wood and amber. Its moderate sweetness appeals to a broad audience, maintaining its market relevance.
9. Sabrina Carpenter – "Sweet Tooth Caramel Dream"
Sabrina Carpenter's "Sweet Tooth Caramel Dream" delivers a delightful gourmand experience. Its blend of dark chocolate, vanilla, and caramelized amber has resonated with consumers seeking affordable luxury.
10. Maison Francis Kurkdjian – "Baccarat Rouge 540"
While not a celebrity brand per se, "Baccarat Rouge 540" by Maison Francis Kurkdjian has achieved cult status, partly due to endorsements from celebrities like Olivia Rodrigo and Kacey Musgraves. Its luxurious scent profile continues to captivate a global audience.
The celebrity fragrance industry in 2025 showcases a blend of established icons and emerging talents, each bringing unique scents to the market. Their success underscores the enduring appeal of celebrity-endorsed perfumes in the beauty landscape.
Celebrity Perfume Brand Sales 2025 and Future Implications
Celebrity Perfume Brand Sales 2025 #1. Ariana Grande Fragrances – "Cloud" and More
Ariana Grande’s perfume line continues to lead celebrity fragrance sales in 2025, with “Cloud” and “Sweet Like Candy” ranking as top sellers globally. These fragrances have achieved cult status thanks to their sweet gourmand notes and viral reviews across TikTok and YouTube. The affordable pricing paired with luxury-like presentation makes them appealing across age groups, particularly Gen Z.
Ariana’s consistent product releases and rebranding efforts have kept the line fresh. As the market continues to prioritize emotionally driven scents, her fragrances are poised to dominate both online and in-store purchases well into 2026.
Celebrity Perfume Brand Sales 2025 #2. Billie Eilish – “Your Turn”
Billie Eilish's “Your Turn” fragrance release in early 2025 quickly captured attention with its complex scent profile that includes cardamom, peach skin, and sandalwood. Its minimalist packaging and moody branding appeal to Eilish’s fanbase and align with broader shifts toward artistic, niche-like celebrity scents. The success of her debut perfume in 2021 laid the groundwork, and “Your Turn” has solidified her fragrance line as a long-term player.
As consumers grow weary of generic celebrity scents, Billie’s deep personalization and creative control offer a template for future launches. She’s likely to influence more musicians to release artistic perfumes with storytelling at the forefront.
Celebrity Perfume Brand Sales 2025 #3. Rihanna – Fenty Beauty Fragrances
Rihanna’s Fenty Beauty has extended into fragrances with strong success, even if the brand doesn’t separate out perfume sales publicly. Her 2021 “Fenty Eau de Parfum” remains a strong seller due to its smoky, spicy blend and her personal involvement in its creation. In 2025, new seasonal limited editions and travel-size formats are driving repeat purchases.
Rihanna’s global influence and consistent product innovation keep her brand relevant, even without constant promotion. Looking ahead, her fragrance line is expected to expand into home scents and gender-neutral formats, aligning with wellness and lifestyle trends.
Celebrity Perfume Brand Sales 2025 #4. Selena Gomez – Rare Beauty Fragrance Extension
Selena Gomez’s Rare Beauty brand is best known for makeup, but its fragrance extension has seen a successful rollout in late 2024 and early 2025. Fans appreciate the soft floral profiles and affirming names like “Warmth” and “Kind.” While sales don’t yet rival those of Ariana or Rihanna, Rare Beauty’s growing presence in Sephora and social media campaigns have amplified awareness.
Gomez’s emphasis on emotional connection, mental health, and self-care ties in well with current consumer values. Future expansions could include fragrance layering kits or intimate scent experiences that double as therapy-inspired rituals.
Celebrity Perfume Brand Sales 2025 #5. Bella Hadid – Ôrebella
Bella Hadid’s Ôrebella launched in 2025 and quickly became one of the most talked-about new celebrity fragrance brands. The brand's emphasis on botanical ingredients and spiritual grounding resonates with a market leaning toward clean, conscious beauty. Bella’s high-fashion background and global appeal have helped Ôrebella secure major retailer partnerships within months.
Consumers appreciate that the brand goes beyond perfume, offering scented oils and mist rituals. If momentum continues, Ôrebella could redefine what it means for a model to launch a beauty empire—think less flash, more feeling.
Celebrity Perfume Brand Sales 2025 #6. Addison Rae Fragrance
TikTok star Addison Rae expanded her Item Beauty brand with fragrance products targeting Gen Z, especially in the U.S. and Southeast Asia. Her “AF” fragrance series includes playful, fruit-forward notes that reflect her bubbly public persona. The brand’s affordability and social-first marketing have driven strong sales among teens and college-aged buyers.
While not the most refined scent line, it successfully taps into the impulse-buy market online. Future growth will likely rely on influencer partnerships, refillable packaging, and regional pop-up activations to sustain attention.
Celebrity Perfume Brand Sales 2025 #7. Kylie Jenner – Kylie Cosmetics Fragrance Line
Kylie Jenner’s fragrance collection under Kylie Cosmetics has seen a resurgence in 2025 following a short hiatus. With luxe packaging and fragrance names that align with her beauty line (e.g., “Bare,” “Gloss,” “Velvet”), Kylie’s perfumes cater to the premium drugstore segment. Cross-branding with her skincare and makeup lines boosts cart value during e-commerce checkouts.
Her success shows that fragrance can effectively become part of a broader beauty identity rather than a standalone product. In the future, strategic drops tied to fashion launches or TV appearances could drive surges in sales.
Celebrity Perfume Brand Sales 2025 #8. Jennifer Lopez – “Promise”
Jennifer Lopez’s “Promise” remains a staple in the celebrity perfume space, appealing to mature audiences who value warm florals and woody base notes. The scent has aged well, and J.Lo’s consistent visibility through concerts, red carpet appearances, and film projects keeps the fragrance culturally relevant.
While newer celebrity fragrances appeal to Gen Z, “Promise” maintains loyal support from Millennials and Gen X. Retailers benefit from its familiarity, using it as a dependable evergreen SKU. A modernized remix or “Promise Intense” version could reinvigorate interest for 2026.
Celebrity Perfume Brand Sales 2025 #9. Sabrina Carpenter – “Sweet Tooth Caramel Dream”
Sabrina Carpenter’s “Sweet Tooth Caramel Dream” has surprised the industry with its rapid ascent in 2025 fragrance sales. The gourmand scent—featuring notes of dark chocolate, vanilla, and caramelized amber—caters to fragrance lovers looking for fun, comforting profiles.
It’s frequently sold out on niche fragrance websites and featured in “fragrance layering” TikToks. Its cute, candy-themed packaging and $30–$50 price point make it accessible yet giftable. If Carpenter continues touring and performing, she could convert her fanbase into a long-term fragrance audience.
Celebrity Perfume Brand Sales 2025 #10. Maison Francis Kurkdjian – “Baccarat Rouge 540” (Celebrity Favorite)
Though not created by a celebrity, “Baccarat Rouge 540” remains a dominant luxury fragrance due in part to its association with A-list stars like Olivia Rodrigo, Drake, and Kacey Musgraves. Its complex saffron-amber profile and long-lasting sillage have made it a go-to scent for influencers and fashion editors.
While its price tag places it in the aspirational category, mini bottles and dupes have opened the door for wider audiences. Celebrity endorsements without formal campaigns have proven incredibly effective here. The continued popularity of this scent underscores how cultural cachet and exclusivity still drive fragrance sales.
The New Standard of Star-Powered Scents
The top-selling celebrity perfume brands of 2025 highlight a larger transformation happening in the fragrance world—one where storytelling, digital influence, and emotional connection matter just as much as the scent itself. Celebrities are no longer simply lending their names; they’re becoming creative directors, brand builders, and scent curators. The most successful lines this year are those that go beyond nostalgia or star power and offer consumers something that feels personal, luxurious, and social media-ready.
As the market continues to grow, we can expect more stars to follow suit, embracing transparency, sustainability, and sensory storytelling as competitive advantages. The future of fragrance lies in authenticity, and the most impactful celebrity scents are setting that standard.
- https://www.elle.com.au/beauty/best-celebrity-perfumes-21088
- https://www.elle.com.au/beauty/best-celebrity-perfumes-21088
- https://blog.vperfumes.com/women-owned-celebrity-brands
- https://blog.vperfumes.com/women-owned-celebrity-brands
- https://blog.vperfumes.com/women-owned-celebrity-brands
- https://blog.vperfumes.com/women-owned-celebrity-brands
- https://blog.vperfumes.com/women-owned-celebrity-brands
- https://www.elle.com.au/beauty/best-celebrity-perfumes-21088
- https://www.elle.com.au/beauty/best-celebrity-perfumes-21088
- https://www.newyorker.com/magazine/2024/09/23/francis-kurkdjian-perfume-baccarat-rouge