Best-Selling Body Butter Scents 2025
In 2025, the body butter market is booming as consumers continue to prioritize both skincare and scent in their self-care routines. Fragrance is no longer an afterthought—it’s now a deciding factor in which products people repurchase and recommend. The most popular body butters of the year blend nourishing ingredients with signature scents that range from sweet and comforting to fresh and complex.
Social media, especially TikTok and Instagram, has also played a major role in catapulting certain formulas into cult status, often thanks to influencers or viral reviews. What’s clear is that buyers are drawn to products that offer more than hydration—they want a full sensory experience. Below are the top 10 best-selling body butter scents of 2025, each telling a story through fragrance and formula.
Best-Selling Body Butter Scents 2025 (Editor's Choice)
Here are the top 10 best-selling body butter scents of 2025, based on expert reviews, consumer favorites, and trending products:
1. Sol de Janeiro Brazilian Bum Bum Cream
Scent: Salted caramel, pistachio, and vanilla
Why it’s a bestseller: This cult-favorite body butter offers long-lasting hydration and a delectable scent that has garnered a dedicated following.
2. Naturium The Glow Getter Whipped Body Butter
Scent: Light coconut and vanilla
Why it’s a bestseller: Endorsed by Hailey Bieber, this affordable body butter is praised for its rich texture and non-greasy formula, making it a hit among shoppers.
3. Skin Like Butter – Pistachio Vanilla Cream
Scent: Pistachio and vanilla
Why it’s a bestseller: Known for its luxurious feel and delightful scent, this body butter is a top seller on the Skin Like Butter website.
4. Josie Maran Whipped Argan Oil Body Butter – Golden Hour
Scent: Warm, sun-kissed fragrance
Why it’s a bestseller: This body butter combines the nourishing properties of argan oil with a captivating scent, making it a favorite among users.
5. OSEA Undaria Algae Body Butter
Scent: Light and fresh
Why it’s a bestseller: Praised for its hydrating properties and clean ingredients, this body butter is a top pick for those seeking a natural option.
6. Tree Hut Vanilla Whipped Shea Body Butter
Scent: Vanilla
Why it’s a bestseller: Offering long-lasting hydration with a pleasant vanilla scent, this body butter is a popular choice on Amazon.
7. The Body Shop Shea Body Butter
Scent: Nutty and warm
Why it’s a bestseller: A classic favorite, this body butter provides intense moisture and is known for its rich, shea scent.
8. 54 Thrones Barrier Repair Cloud Cream
Scent: Cozy vanilla
Why it’s a bestseller: This luxurious body butter combines African botanicals with a comforting vanilla scent, earning it accolades in clean beauty circles.
9. Mario Badescu Coconut Body Butter
Scent: Coconut
Why it’s a bestseller: Known for its creamy texture and tropical scent, this body butter is a go-to for coconut lovers.
10. Crowned Skin King Cologned Body Butter
Scent: Sandalwood, amber musk, leather, pine, and bourbon
Why it’s a bestseller: This body butter offers a masculine scent profile, making it a favorite among those seeking a more rugged fragrance.
These body butters have captured the hearts (and noses) of consumers in 2025, offering a range of scents from sweet and floral to rich and musky. Whether you're looking for deep hydration, a signature scent, or both, there's a body butter on this list to suit your preferences.
Best-Selling Body Butter Scents 2025 and Future Implications
Best-Selling Body Butter Scents 2025#1. Sol de Janeiro Brazilian Bum Bum Cream
This iconic body butter continues to dominate sales charts in 2025 due to its unmistakable pistachio, salted caramel, and vanilla scent. Its popularity is driven by both strong brand storytelling and a loyal global fanbase. Consumers are gravitating toward products that combine indulgent self-care with standout fragrance, and this cream delivers on both. The scent profile also aligns with current dessert-inspired fragrance trends in body care. Looking forward, we can expect even more gourmand-style scents to rise in body care as brands aim to replicate this success.
Best-Selling Body Butter Scents 2025#2. Naturium The Glow Getter Whipped Body Butter
Naturium’s Glow Getter Body Butter has surged in demand thanks to its clean formula and subtle coconut-vanilla scent. The endorsement by Hailey Bieber has amplified its visibility, showing how influencer alignment can heavily impact sales. Its affordable price point and luxurious feel make it accessible without sacrificing quality, aligning with the “attainable luxury” trend. As consumers seek out clinically backed, dermatologist-developed body care, products like this are set to define future bestsellers. Expect more celebrity-endorsed skincare hybrids to enter the market.
Best-Selling Body Butter Scents 2025#3. Skin Like Butter – Pistachio Vanilla Cream
This handcrafted body butter has built a strong reputation through niche online markets, especially among indie beauty lovers. Its pistachio and vanilla blend resonates with buyers who crave warm, cozy, and nostalgic scents. Unlike mass-market options, this product benefits from a more boutique feel, appealing to conscious consumers who value small-batch formulations. As fragrance preferences shift toward unique, artisan-style profiles, brands like Skin Like Butter are well-positioned for long-term growth. The future will likely favor handcrafted body butters with a story behind the scent.
Best-Selling Body Butter Scents 2025#4. Josie Maran Whipped Argan Oil Body Butter – Golden Hour
Known for its nourishing argan oil base and subtle warm scent, this product remains a top pick among clean beauty enthusiasts. The scent evokes the calm, golden tones of sunset, aligning with emotional wellness trends in body care. Its rich texture and hydrating properties help it stand out in a crowded market. Consumers are increasingly prioritizing emotional connection and sensory experience in skincare, which this product delivers. Looking ahead, the wellness-beauty crossover is likely to shape fragrance development in body butters.
Best-Selling Body Butter Scents 2025#5. OSEA Undaria Algae Body Butter
OSEA’s Undaria Algae Body Butter has gained traction among those prioritizing clean ingredients and ocean-inspired self-care. Its fresh scent and eco-conscious formulation attract environmentally aware shoppers. The brand’s consistent focus on sustainability and sea-sourced actives continues to align with future-forward beauty values. This success suggests that marine botanicals and refreshing scents will remain influential in 2026 and beyond. Clean body care brands with a coastal or aquatic narrative are expected to flourish.
Best-Selling Body Butter Scents 2025#6. Tree Hut Vanilla Whipped Shea Body Butter
Tree Hut’s vanilla-scented shea body butter continues to perform well due to its combination of affordability and high-quality hydration. Its soft, comforting vanilla scent remains one of the most universally appealing fragrance profiles in body care. This product is popular across major retailers, especially among younger consumers looking for sensory indulgence on a budget. The consistent demand signals that classic fragrance notes still have staying power. Future bestsellers will likely pair traditional scents with enhanced skin-nourishing ingredients.
Best-Selling Body Butter Scents 2025#7. The Body Shop Shea Body Butter
A long-standing bestseller, The Body Shop’s shea body butter is beloved for its rich, nutty scent and deep moisturizing benefits. Its commitment to ethical sourcing and sustainability has strengthened its brand equity over the years. Despite newer players in the market, this product remains relevant by staying consistent with its identity and values. Consumers still associate The Body Shop with reliability and purpose-driven beauty. Moving forward, heritage brands with authentic stories will continue to thrive if they innovate subtly without abandoning their roots.
Best-Selling Body Butter Scents 2025#8. 54 Thrones Barrier Repair Cloud Cream
With a plush texture and cozy vanilla scent, this African botanicals-based body butter has carved a space in the clean beauty scene. It merges traditional healing ingredients with a modern sensorial experience, offering a luxurious alternative to mainstream body care. The growing interest in African-sourced skincare reflects broader shifts toward inclusivity and global ingredient stories. As consumers grow more curious about skincare’s cultural roots, products like this will gain even more visibility. We’re likely to see more body butters showcasing rich, heritage ingredients.
Best-Selling Body Butter Scents 2025#9. Mario Badescu Coconut Body Butter
This coconut body butter stands out for its smooth application and nostalgic beachside scent. It appeals especially to consumers who associate coconut with relaxation and vacation. The product is gaining renewed popularity among younger users discovering legacy brands through TikTok and other short-form content platforms. The scent's association with escapism is a strong selling point in today’s stress-focused wellness environment. Looking forward, we may see more legacy beauty brands reintroduce classics with updated packaging and digital-friendly messaging.
Best-Selling Body Butter Scents 2025#10. Crowned Skin King Cologned Body Butter
Designed with a masculine scent profile, this body butter offers notes of sandalwood, amber, pine, and bourbon. It meets the growing demand for male-focused self-care products without sacrificing scent complexity. The rise of grooming routines and self-care marketing for men is expanding the body butter category into new demographics. Products like this challenge the idea that body butters are gendered, opening the door for more inclusivity in product design. Future trends point to more body care products tailored for men’s fragrance preferences with luxury appeal.
The Future of Fragrance-Driven Skincare
The top-selling body butters of 2025 reflect a shift in consumer priorities toward products that deliver both functional and emotional value. Scent is becoming as important as texture and ingredients, with buyers treating body butter as a personal fragrance extension.
From dessert-inspired blends to beachy aromas and masculine colognes, the range of bestsellers highlights the growing demand for variety and identity in skincare. As wellness, sensory appeal, and individuality continue to shape beauty preferences, brands that balance performance with distinctive scent stories will lead the category. Expect to see more crossovers between fragrance and skincare, as consumers embrace body butters not just for hydration—but for mood, memory, and style.
Sources:
- https://soldejaneiro.com/products/brazilian-bum-bum-cream
- https://naturium.com/products/the-glow-getter-multi-oil-body-butter
- https://skinlikebutter.com/products/body-butter-top-sellers
- https://www.josiemaran.com/products/whipped-argan-oil-body-butter-golden-hour
- https://oseamalibu.com/products/undaria-algae-body-butter
- https://www.amazon.com/Tree-Hut-Vanilla-Bundled-Whipped/dp/B0BX4RXP3C
- https://www.thebodyshop.com/products/shea-body-butter
- https://54thrones.com/products/barrier-repair-cloud-cream-peptides-hyaluronic-acid-resurrection-plant
- https://www.mariobadescu.com/products/coconut-body-butter
- https://www.amazon.com/Crowned-Skin-Sandalwood-Moisturizing-Fragrance/dp/B0DJFR6J6F