Beauty Ipo Market Statistics 2025
Beauty IPO market activity is gaining momentum in 2025, reflecting a renewed investor appetite for high-growth, consumer-driven brands. After a quieter period during economic uncertainty, the sector is now seeing a resurgence in public listings, with both heritage companies and digital-first startups eyeing the capital markets. The industry's expansion, fueled by skincare, e-commerce, and male grooming, has created fertile ground for public offerings.
Companies are re-evaluating their growth strategies, balancing between IPOs and acquisitions depending on valuation potential and timing. With changing consumer behavior and strong demand for innovation, the beauty sector is becoming a hotbed for IPO interest again. These statistics highlight the trends shaping this evolving landscape and what they signal for the future of beauty investment.
Beauty IPO Market Statistics 2025 (Editor's Choice)
Here are the top 10 beauty IPO market statistics for 2025, reflecting the industry's dynamic shifts and investor sentiments:
1. Global Beauty Industry Revenue
The beauty industry is projected to generate over $677 billion in revenue worldwide by 2025, marking a significant recovery and growth post-pandemic.
2. Skincare Market Dominance
Skincare continues to lead the beauty sector, anticipated to generate a staggering $177 billion by 2025, capturing a substantial 42% of the market share.
3. Online Cosmetic Sales Surge
Cosmetic retailers report $17.09 billion in online sales, highlighting the increasing shift towards e-commerce platforms for beauty product purchases.
4. Puig's IPO Ambitions
Spanish beauty conglomerate Puig announced plans for an initial public offering (IPO) targeting an equity raise of over €2.5 billion, aiming to list on multiple Spanish stock exchanges.
5. Rare Beauty's Market Position
Selena Gomez's Rare Beauty has paused its sale process despite earlier reports suggesting a $2 billion valuation, reflecting broader market hesitancy towards high-priced celebrity brands.
6. Stormeur's Delayed Listing
Australian cosmetic clinic operator Stormeur postponed its ASX listing to March 2025, aiming to raise a minimum of $6 million to expand its clinic network.
7. Men's Personal Care Market Growth
The men's personal care market is projected to hit $276.9 billion by 2030, indicating a growing segment within the beauty industry.
8. Makeup Market Expansion
The makeup market size is expected to grow from $37.6 billion in 2024 to $40.1 billion in 2025, at a compound annual growth rate (CAGR) of 6.6%.
9. Investor Caution in Beauty M&A
The beauty mergers and acquisitions (M&A) market remains cautious in 2025 amid economic uncertainty, with strategic buyers becoming more selective.
10. EY's IPO Market Outlook
Ernst & Young predicts a solid year for IPOs in 2025, following a 45% increase in 2024, indicating a resurgence in public offerings across sectors, including beauty.
These statistics underscore the beauty industry's robust growth trajectory and the nuanced investor landscape shaping IPO activities in 2025.
Beauty IPO Market Statistics 2025 and Future Implications
Beauty IPO Market Statistics 2025 #1. Global Beauty Industry Revenue to Reach $677 Billion by 2025
The global beauty industry is forecasted to surpass $677 billion in revenue by 2025, reflecting strong consumer demand and post-pandemic recovery. This surge is largely driven by rising disposable incomes, product innovation, and global digital expansion. As more brands lean into AI, personalization, and sustainable sourcing, the competition is expected to intensify. Investors are watching this upward trend closely as it creates ripe conditions for IPOs, especially from digitally native beauty brands. The valuation spike makes beauty a high-interest sector in both retail and capital markets.
Beauty IPO Market Statistics 2025 #2. Skincare Market to Hit $177 Billion by 2025
Skincare is expected to dominate the beauty category, reaching $177 billion in global market size by 2025. This growth is powered by consumer preferences for wellness-centric products, active ingredient transparency, and premiumization. Brands focused on dermocosmetics and clean formulations are attracting both customers and private equity. Skincare’s consistent growth makes it an attractive segment for IPO consideration, especially for niche players with strong digital community backing. In the near future, more derm-brands may enter public markets to capitalize on their momentum.
Beauty IPO Market Statistics 2025 #3. Online Cosmetic Sales Reach $17.09 Billion
E-commerce beauty sales have climbed to $17.09 billion, reinforcing the industry’s digital-first shift. DTC brands are increasingly bypassing traditional retail, using social media platforms and live shopping to drive conversions. This model reduces overhead and increases margins, making DTC beauty startups prime IPO candidates. Expect public offerings from e-commerce-native brands as they scale globally and seek liquidity for early investors. Continued investment in virtual try-on tools and AI personalization will further boost online conversion rates.
Beauty IPO Market Statistics 2025 #4. Puig Targets Over €2.5 Billion in IPO
Spanish beauty powerhouse Puig plans to go public with a target of raising over €2.5 billion, signaling one of the largest IPOs in beauty in recent years. The company’s diversified portfolio, including Carolina Herrera and Charlotte Tilbury, offers a strong case for investor confidence. Going public would allow Puig to scale further via acquisitions and product expansion. Its IPO is expected to draw attention to family-run beauty conglomerates considering capital market entry. The move also reflects how European beauty brands are preparing to compete with US and Asian giants on the global stage.
Beauty IPO Market Statistics 2025 #5. Rare Beauty Pauses $2 Billion Sale Plans
Rare Beauty, founded by Selena Gomez, paused its proposed $2 billion sale despite initial buyer interest. While celebrity beauty brands can spark quick growth, investor concerns around longevity and brand independence remain. The pause reflects a cautious capital market environment and signals that brand equity alone may not justify premium valuations. In the long term, Rare Beauty may consider IPO over acquisition as a more strategic path to growth. Market watchers expect more brands to reassess IPO versus private acquisition as investor priorities evolve.
Beauty IPO Market Statistics 2025 #6. Stormeur Delays ASX Listing to March 2025
Australian aesthetic clinic network Stormeur has delayed its IPO, aiming now for a March 2025 listing to raise $6 million. The delay reflects cautious investor sentiment and the need for stronger financials before public entry. Clinics and service-based beauty brands are still a relatively new category for IPOs, requiring stronger proof of recurring revenue. If successful, Stormeur’s IPO may set a precedent for other med-aesthetic players in the Asia-Pacific region. This could broaden the definition of “beauty” in capital markets to include services alongside products.
Beauty IPO Market Statistics 2025 #7. Men's Personal Care Market to Reach $276.9 Billion by 2030
While not an IPO stat directly, the men’s personal care market’s path to $276.9 billion signals a major trend reshaping brand strategies. With growing demand for gender-neutral grooming and skincare, male-focused brands are now serious IPO contenders. Expect to see more indie male beauty brands go public, especially those tapping into Gen Z masculinity trends. The evolving narrative around male beauty opens up new investor segments and M&A opportunities. As gender inclusivity increases, IPO pipelines will likely diversify further.
Beauty IPO Market Statistics 2025 #8. Makeup Market to Grow to $40.1 Billion in 2025
The global makeup market is set to grow to $40.1 billion in 2025, up from $37.6 billion in 2024, representing steady recovery. This rebound follows several years of stagnation due to mask-wearing and economic tightening. As events and travel return, makeup is regaining traction, especially in the premium and clean beauty subcategories. Brands that innovated during the slowdown—offering hybrid skincare-makeup—are expected to scale and possibly IPO. The resurgence of color cosmetics is a signal to investors that discretionary beauty is back in favor.
Beauty IPO Market Statistics 2025 #9. Beauty M&A Activity Remains Cautious
In 2025, beauty M&A continues, but with more selective deal-making due to uncertain economic conditions. Strategic acquirers are focusing on profitability and strong digital capabilities before making moves. This environment favors brands considering IPOs as a liquidity alternative when M&A slows. With fewer exits through acquisition, public markets become a more attractive route for beauty founders. A tighter M&A climate also pushes startups to solidify financial performance earlier.
Beauty IPO Market Statistics 2025 #10. IPO Comeback Predicted Across Sectors Including Beauty
Ernst & Young reports a 45% increase in IPO activity in 2024, forecasting continued growth into 2025. As confidence returns to global markets, beauty brands are poised to capitalize, especially those that delayed earlier plans. With capital markets recovering, investor appetite for high-growth, consumer-centric brands is rising again. Beauty brands with strong direct-to-consumer channels, ESG commitments, and international scalability will likely lead the wave. EY’s forecast confirms a broader rebound that could bring multiple beauty IPOs to market in 2025.
The Future of Beauty IPOs in a Recharged Market
As 2025 unfolds, the beauty sector is positioning itself as a standout in the IPO landscape. From global giants like Puig to indie disruptors rooted in e-commerce, brands are capitalizing on market recovery and investor enthusiasm. The data shows a sector that’s not only rebounding but diversifying—skincare, men’s grooming, and hybrid makeup are reshaping how investors define long-term value.
While some companies are delaying or reassessing their public strategies, the overall sentiment points toward a wave of carefully timed IPOs. The key will be sustained consumer demand, profitability, and digital scalability. For investors and beauty founders alike, 2025 marks a pivotal year in aligning purpose, product, and public market potential.
Sources:
- https://explodingtopics.com/blog/beauty-industry-stats
- https://medihair.com/en/beauty-and-cosmetic-industry-statistics
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- https://www.axios.com/2024/09/10/selena-gomez-rare-beauty-sale-process
- https://www.theaustralian.com.au/business/companies/cosmetic-clinic-company-stormeur-wont-list-on-the-asx-until-march/news-story/163c5a09d2ce912921c03690f940d78f
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