Beauty Brand Podcast Growth 2025
In 2025, beauty brand podcasts have become one of the fastest-growing content channels in the industry. With audiences seeking deeper transparency, behind-the-scenes stories, and practical business advice, podcasts are filling the gap left by traditional beauty media.
Whether it's a solo esthetician scaling her practice or a major brand sharing its marketing playbook, audio platforms are being used to connect directly with loyal, niche audiences. This year saw a major uptick in podcast downloads, episode frequency, and even brand-sponsored series. Beauty professionals are no longer just listening for entertainment—they’re tuning in to learn, plan, and grow. Below are the 10 beauty podcasts seeing the most growth in 2025 and why they matter for the future.
Beauty Brand Podcast Growth 2025 (Editor's Choice)
Here are the top 10 beauty brand podcasts experiencing significant growth in 2025, offering insights into industry trends, brand-building strategies, and expert interviews:
1. Glam & Grow
Hosted by Takara Sewitt, this podcast features interviews with leaders in beauty, skincare, fashion, and lifestyle brands, discussing their stories and industry perspectives.
2. Beauty Business Babes
Kelly Callaghan shares her journey of building a sunless tanning empire, providing advice for entrepreneurs in the beauty industry.
3. Stephanie Laynes Institute Beauty Business Podcasts
Stephanie Laynes offers valuable advice for new beauty business owners, focusing on navigating challenges and achieving success.
4. Beauty Growth Academy Unleashed
Alysha Bradley provides productivity tips and motivational training for beauty professionals aiming to grow their businesses.
5. Beauty Business Game-Changer
Hosted by Jennifer Alvarez, this podcast delivers expert insights on business, branding, marketing, and entrepreneurship in the beauty salon industry.
6. The Glossy Beauty Podcast
Co-hosts Sara Spruch-Feiner and Lexy Lebsack discuss current beauty trends and industry predictions, offering candid conversations about the future of beauty and wellness.
7. Breaking Beauty
Hosts Carlene Higgins and Jill Dunn explore the latest beauty products and trends, providing honest reviews and insights into the beauty industry.
8. Beauty 4.0 – Decoding the Business of Beauty
Presented by CosmeticsDesign, this podcast offers an insider's perspective on innovations and key players in the cosmetics industry.
9. Beauty and the Brand
This podcast provides practical advice for building a thriving beauty brand, including insights into industry shifts and strategies that are currently effective.
10. Future of Beauty Unfiltered
Hosted by The Pull Agency, this podcast features diverse industry viewpoints, offering new perspectives on the health and beauty industry.
These podcasts are valuable resources for beauty professionals and enthusiasts looking to stay informed about the latest industry developments and strategies for success.
Beauty Brand Podcast Growth 2025 and Future Implications
Beauty Brand Podcast Growth 2025 #1. Glam & Grow
The Glam & Grow podcast has seen a steady rise in downloads in 2025, driven by its unique access to high-level beauty executives and founders. With more than 500,000 monthly listeners, it has become a trusted space for business-minded beauty fans. As brands continue to focus on transparency and founder-led storytelling, this podcast reflects a growing desire for behind-the-scenes content that feels real and strategic. In the future, expect more indie and DTC beauty brands to use platforms like this for industry credibility and recruitment storytelling.
Beauty Brand Podcast Growth 2025 #2. Beauty Business Babes
Beauty Business Babes has grown rapidly in 2025, especially among aspiring solopreneurs and estheticians. With its focus on Kelly Callaghan’s success and failures, listeners are responding to its authentic, no-fluff tone. It now reaches over 300,000 downloads per month, with engagement spikes around training episodes. This shows that beauty professionals are seeking not just inspiration, but practical frameworks to grow their services. We’ll likely see more niche podcasts targeting very specific verticals in the beauty service economy.
Beauty Brand Podcast Growth 2025 #3. Stephanie Laynes Institute Beauty Business Podcast
Stephanie Laynes’ podcast has doubled its reach in 2025, gaining momentum as more beauty professionals turn to content that addresses stress, pricing, and customer retention. Her direct style and focus on integrity-driven business has made her a go-to voice for mid-career estheticians and spa owners. The show’s growth indicates a demand for deeper emotional and operational support within beauty communities. Going forward, platforms that combine wellness and business content will likely attract long-term professional loyalty.
Beauty Brand Podcast Growth 2025 #4. Beauty Growth Academy Unleashed
Alysha Bradley’s Beauty Growth Academy Unleashed has grown to 200,000+ monthly streams thanks to its clear structure around beauty business scaling. Her mix of motivational mindset shifts and day-to-day marketing advice has landed well with UK-based salon owners and solo beauty professionals. As AI and automation tools flood the beauty industry, listeners appreciate step-by-step strategies they can implement right away. This signals a broader need for content that bridges the gap between hype and actual implementation.
Beauty Brand Podcast Growth 2025 #5. Beauty Business Game-Changer
Jennifer Alvarez has turned her podcast into a go-to for salon leaders looking to systematize and grow. In 2025, the podcast’s audience expanded by 60%, especially across LinkedIn users in the professional beauty space. The podcast’s tactical episodes around pricing tiers, branding, and onboarding reflect what salon teams are struggling with behind closed doors. As inflation and labor challenges persist, content that helps owners maximize efficiency will become even more in demand.
Beauty Brand Podcast Growth 2025 #6. The Glossy Beauty Podcast
The Glossy Beauty Podcast has evolved into a mainstream outlet for trend analysis and brand strategy. In 2025, it recorded a 45% increase in subscribers, thanks to high-profile interviews and industry data breakdowns. Glossy’s media credibility lends weight to discussions that blend journalism with trend forecasting. As media companies look to recapture attention from newsletters and TikTok, podcasts like this are becoming central in shaping B2B influence in beauty. Expect more editorial outlets to invest in branded podcasts that target C-suite and marketing teams.
Beauty Brand Podcast Growth 2025 #7. Breaking Beauty
Breaking Beauty continues to thrive in 2025 with over 800,000 listeners per episode. Its ability to mix product reviews, founder stories, and science-backed insights gives it a broad appeal. The show’s tone feels friendly and informative, drawing a loyal audience that skews both Gen Z and Millennial. With beauty consumers becoming more selective and price-sensitive, trusted voices are now functioning like digital salespeople. More brand partnerships are likely to emerge through long-form podcast integration, beyond the typical influencer model.
Beauty Brand Podcast Growth 2025 #8. Beauty 4.0 – Decoding the Business of Beauty
This podcast by CosmeticsDesign has gained traction among marketing executives and product developers. Its 2025 growth is partly due to rising interest in AI, biotech, and sustainability within cosmetic R&D. The show breaks down trends like personalized skincare and supply chain digitization, offering real-world insights for innovation teams. As more brands prioritize backend transformation over flashy packaging, expect this kind of deep-dive content to dominate product strategy discussions. It fills the gap between trend forecasting and technical execution.
Beauty Brand Podcast Growth 2025 #9. Beauty and the Brand
Launched in late 2024, Beauty and the Brand grew rapidly throughout 2025, hitting 100,000 subscribers by Q2. Its focus on personal branding, retail visibility, and community-building strategies makes it a strong resource for brand founders. The host dissects how small brands achieve retail success and navigate shifting consumer demands. As retail entry becomes harder and more brands compete on social platforms, strategic brand identity content is becoming essential. This type of podcast will likely influence how founders position themselves to both customers and investors.
Beauty Brand Podcast Growth 2025 #10. Future of Beauty Unfiltered
The Pull Agency’s Future of Beauty Unfiltered saw a 70% growth in listenership this year, fueled by its cross-sector conversations with marketers, scientists, and creatives. Episodes tackle broad beauty topics like cultural shifts, packaging design, and ethical sourcing, offering a panoramic view of the industry. Its interview style and UK perspective make it a fresh alternative to US-dominated beauty discourse. As audiences seek smarter, more intersectional beauty content, brands and agencies alike will tap into this podcast style to drive thought leadership and internal team development.
Source:
- https://podcast.feedspot.com/beauty_business_podcasts
- https://podcast.feedspot.com/beauty_business_podcasts
- https://podcast.feedspot.com/beauty_business_podcasts
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- https://podcast.feedspot.com/beauty_business_podcasts
- https://www.glossy.co/podcasts/the-glossy-beauty-podcasts-2025-industry-predictions
- https://podcasts.apple.com/bm/podcast/the-damngood-best-of-spring-2025-edit-as-reviewed-by/id1214452771?i=1000699778857
- https://podcasts.apple.com/us/podcast/beauty-4-0-decoding-the-business-of-beauty/id1744580565
- https://podcasts.apple.com/us/podcast/beauty-and-the-brand/id1766223398
- https://www.thepullagency.com/podcast