Beauty Brand M&A (Mergers And Acquisitions) Data 2025
Beauty brand mergers and acquisitions in 2025 have reshaped the global landscape, with private equity firms, legacy players, and fast-growing startups all participating in high-stakes deals. From billion-dollar retail acquisitions to early-stage funding rounds for clean beauty disruptors, the industry is undergoing rapid transformation. Many of these transactions reflect a larger push toward digital-first models, clinical innovation, and consumer personalization.
Investors are placing their bets on brands that offer not just products, but community, purpose, and long-term growth potential. As sustainability, inclusivity, and science-led solutions continue to guide consumer demand, beauty M\&A activity is expected to intensify. The following ten deals highlight some of the most impactful moves shaping the future of the beauty business in 2025.
Beauty Brand M&A (Mergers And Acquisitions) Data 2025 (Editor's Choice)
Here are the top 10 beauty brand mergers and acquisitions (M&A) of 2025, highlighting significant transactions and strategic investments that have shaped the industry this year:
1. Sycamore Partners Acquires Walgreens Boots Alliance
Private equity firm Sycamore Partners announced its acquisition of Walgreens Boots Alliance, a major retail pharmacy and beauty chain. The deal, expected to close in the fourth quarter of 2025, aims to revitalize the brand's presence in the beauty retail sector.
2. Huda Beauty Sells KAYALI to Co-founder and General Atlantic
Huda Beauty sold its fragrance line, KAYALI, to co-founder Mona Kattan and private equity firm General Atlantic. This move allows Huda Beauty to return to full founder ownership, while KAYALI will operate as an independent entity under Kattan's leadership.
3. Give Back Beauty Acquires AB Parfums
Italian company Give Back Beauty acquired AB Parfums from Angelini Industries. The acquisition expands Give Back Beauty's distribution operations and adds licensing deals with brands like Ralph Lauren and Maison Margiela.
4. American Exchange Group Acquires Urban Skin Rx
American Exchange Group acquired skincare brand Urban Skin Rx, known for its clinical approach to skincare. The acquisition aims to expand Urban Skin Rx's direct-to-consumer business and broaden its product range.
5. 111SKIN Receives Investment from SKKY Partners
Luxury skincare brand 111SKIN received a significant minority investment from SKKY Partners, co-founded by Kim Kardashian. The investment will support 111SKIN's direct-to-consumer business expansion and growth in key markets.
6. Foxtale Raises $30M in Series C Funding
Mumbai-based skincare brand Foxtale raised $30 million in a Series C funding round led by Kose Corporation. The funds will be used to expand Foxtale's product range and enhance its online presence.
7. Ras Luxury Skincare Raises $5M in Series A Funding
Indian luxury beauty brand Ras Luxury Skincare secured $5 million in Series A funding led by Unilever Ventures. The investment will support retail expansion, product diversification, and technological advancements.
8. BosleyMD Acquires Profectus Beauty (Keranique)
Hair growth solutions company BosleyMD acquired Profectus Beauty, known for the Keranique brand. The merger aims to create a leading doctor-endorsed hair growth business in the U.S.
9. L’Oréal Sells $3.1 Billion Stake in Sanofi
L’Oréal sold a 2.3% stake in pharmaceutical company Sanofi for approximately $3.1 billion. The move is part of L’Oréal’s strategy to optimize its balance sheet and potentially support future acquisitions in the beauty sector.
10. Aurea Acquires The Body Shop
Private equity firm Aurea acquired The Body Shop, rescuing the brand from administration. Aurea plans to revitalize The Body Shop's presence in markets like India and Indonesia, focusing on sustainable products and AI-driven consumer analytics.
These strategic moves reflect the dynamic nature of the beauty industry in 2025, with companies focusing on expansion, innovation, and adapting to evolving consumer preferences.
Beauty Brand M&A (Mergers And Acquisitions) Data 2025 and Future Implications
Beauty Brand M&A (Mergers And Acquisitions) Data 2025 #1. Sycamore Partners Acquires Walgreens Boots Alliance
Sycamore Partners’ acquisition of Walgreens Boots Alliance marks one of the largest beauty-adjacent retail M&A deals of 2025. The firm aims to streamline operations and reinvigorate the Boots brand, especially in beauty and skincare retail. This could signal a broader trend of private equity firms targeting legacy brands for digital transformation and portfolio expansion. If successful, other major pharmacy chains may follow suit, embracing innovation-led restructuring.
Beauty Brand M&A (Mergers And Acquisitions) Data 2025 #2. Huda Beauty Sells KAYALI to Co-founder and General Atlantic
The sale of KAYALI by Huda Beauty to Mona Kattan and General Atlantic allows the fragrance brand to chart its own growth path. The move suggests a strategic refinement of Huda Beauty’s brand architecture, returning focus to core makeup and skincare lines. For KAYALI, the new ownership opens the door for international expansion and category diversification. This shows how founders are leveraging capital to split and scale niche beauty lines independently.
Beauty Brand M&A (Mergers And Acquisitions) Data 2025 #3. Give Back Beauty Acquires AB Parfums
Give Back Beauty’s acquisition of AB Parfums adds licensing weight and international fragrance expertise to its portfolio. The deal reinforces Give Back Beauty’s strategy to grow through targeted acquisitions of distribution powerhouses and well-established licenses. With brands like Maison Margiela and Ralph Lauren under AB Parfums, the company is now positioned to lead in prestige fragrance licensing. Future activity may include more licensing takeovers as companies seek turnkey expansion models.
Beauty Brand M&A (Mergers And Acquisitions) Data 2025 #4. American Exchange Group Acquires Urban Skin Rx
American Exchange Group’s purchase of Urban Skin Rx reflects growing investor interest in clinical skincare brands with diverse audiences. Urban Skin Rx brings science-backed credibility and a loyal customer base, especially in underserved skincare segments. The acquirer is expected to broaden Urban’s presence in big-box retail and eCommerce, scaling its inclusive skincare solutions. As more consumers demand dermatological solutions for melanin-rich skin, M&A attention in this niche will likely increase.
Beauty Brand M&A (Mergers And Acquisitions) Data 2025 #5. 111SKIN Receives Investment from SKKY Partners
Luxury skincare brand 111SKIN receiving investment from SKKY Partners, co-founded by Kim Kardashian, gives the brand both capital and celebrity-driven visibility. The funding supports global expansion and deeper engagement in luxury eCommerce. This partnership bridges premium skincare science and mainstream influencer marketing, setting the stage for a new wave of founder-celebrity investor pairings. Expect similar deals where private equity firms co-invest alongside influential figures to boost brand equity.
Beauty Brand M&A (Mergers And Acquisitions) Data 2025 #6. Foxtale Raises $30M in Series C Funding
Mumbai-based Foxtale’s $30 million Series C round, led by Japan’s Kose Corporation, indicates strong confidence in emerging Asian beauty brands. The funds will boost product R&D, omnichannel distribution, and content-driven community building. As a digitally native brand, Foxtale’s growth illustrates how Indian beauty startups are drawing global capital by focusing on skin health, transparency, and personalization. The beauty investment landscape is likely to tilt further toward high-growth regional brands with global appeal.
Beauty Brand M&A (Mergers And Acquisitions) Data 2025 #7. Ras Luxury Skincare Raises $5M in Series A Funding
Ras Luxury Skincare’s $5 million Series A round led by Unilever Ventures shows how conglomerates are backing clean beauty disruptors early. The brand’s focus on Ayurvedic luxury and sustainable practices aligns with global wellness and eco-conscious trends. Funds are expected to scale production, retail partnerships, and AI-based skincare diagnostics. Future implications point toward multinationals using VC arms to seed and acquire brands that meet next-gen consumer values.
Beauty Brand M&A (Mergers And Acquisitions) Data 2025 #8. BosleyMD Acquires Profectus Beauty (Keranique)
BosleyMD’s acquisition of Profectus Beauty, the maker of Keranique, consolidates the U.S. hair regrowth category under one doctor-endorsed portfolio. The deal brings synergy in product formulation, marketing, and distribution channels. It also highlights growing investor confidence in clinically validated haircare products, especially those catering to women. This could trigger similar acquisitions across thinning-hair segments, driven by aging demographics and rising wellness awareness.
Beauty Brand M&A (Mergers And Acquisitions) Data 2025 #9. L’Oréal Sells $3.1 Billion Stake in Sanofi
L’Oréal’s divestment of its Sanofi stake signals a pivot toward consolidating cash for possible acquisitions or operational innovation. Selling the $3.1 billion holding gives L’Oréal greater flexibility to invest in tech-forward or clean beauty brands. The move also reflects a broader corporate strategy to exit non-core investments and double down on growth categories. More global beauty conglomerates may follow suit to fund aggressive M&A strategies.
Beauty Brand M&A (Mergers And Acquisitions) Data 2025 #10. Aurea Acquires The Body Shop
Aurea’s acquisition of The Body Shop rescues the iconic brand from insolvency and offers a chance for reboot through AI-powered personalization and ESG-led product innovation. The new owner plans to revive the brand’s ethical beauty identity, with stronger presence in emerging markets like India and Indonesia. If successful, this could restore The Body Shop’s influence in clean and activist-led beauty narratives. The case will be closely watched as a potential model for ethical brand turnarounds under private equity leadership.
What These Deals Reveal About the Future of Beauty
The beauty M&A activity in 2025 reflects more than financial reshuffling—it’s a window into what consumers and investors value most today. Brands rooted in clinical results, inclusive identity, or sustainable innovation are attracting capital and strategic buyers at unprecedented levels. We’re also seeing a growing trend of founder-led exits and celebrity-backed funding rounds, signaling that influence and authenticity carry serious weight in brand valuations.
As digital-native beauty companies scale and legacy giants restructure for agility, expect this momentum to continue across skincare, haircare, fragrance, and wellness. The next wave of acquisitions will likely focus on AI-driven personalization, biotech-backed ingredients, and cross-border growth opportunities. These 2025 deals are setting the tone for a more adaptive, data-informed, and ethically aligned beauty industry.
Sources:
- https://www.reuters.com/markets/deals/dubai-based-huda-beauty-sells-fragrance-line-kayali-co-founder-general-atlantic-2025-02-17
- https://www.thefashionlaw.com/a-running-timeline-of-cosmetics-beauty-funding-and-ma
- https://www.thefashionlaw.com/a-running-timeline-of-cosmetics-beauty-funding-and-ma
- https://www.thefashionlaw.com/a-running-timeline-of-cosmetics-beauty-funding-and-ma
- https://www.thefashionlaw.com/a-running-timeline-of-cosmetics-beauty-funding-and-ma
- https://www.thefashionlaw.com/a-running-timeline-of-cosmetics-beauty-funding-and-ma
- https://www.capstonepartners.com/insights/article-beauty-ma-update